Product Marketing Lead, K-12 Software Growth

Vivacity Tech; Greenville (SC); Vor Ort; USD 70.000 - 120.000; Vollzeit

Benefits dieser Stelle

401(k) with company match

Medical, Dental, Vision

Short‑/Long‑Term Disability

Paid Time Off

Volunteer hours

Parental leave

Employee discounts

Growth opportunities

Zusammenfassung

Vivacity Tech in Greenville, SC, is seeking a Product Marketing Manager to lead the Dream platform's positioning, messaging, and go-to-market strategies for education customers.

You will collaborate with Product, Engineering, Design, Sales, Customer Success, and Marketing to translate capabilities into clear customer value, drive product launches, and build website content, campaigns, webinars, and customer proof of value.

Qualifikationen

• Minimum 3 years of product marketing, software marketing, or related experience.
• Experience marketing a software product and partnering with Product and Sales teams.
• Experience launching software products with positioning, sales enablement, and performance reporting.
• Bachelor's degree in Marketing or related field, or equivalent experience preferred.
• Experience in K-12 education technology or SaaS is a plus.

Aufgaben

• Own product positioning, messaging, target audiences, value proposition, go-to-market narrative, and competitive intelligence for the Dream platform.
• Lead customer-visible releases by coordinating launch tiers, enablement, notes, and demonstrations.
• Build and maintain sales enablement resources and collateral for customer-facing teams.
• Own external marketing calendar across email, webinars, content, campaigns, and events.
• Collaborate with Product and Engineering to incorporate marketing readiness in releases and growth programs.
• Define and report marketing funnel, monitor performance, and drive experiments to improve signups and activation.

Kenntnisse

Product marketing

Content creation

Go-to-market

Cross-functional

Campaign management

Ausbildung

Bachelor's in Marketing

Tools

Salesforce

HubSpot

Google Analytics

Jobbeschreibung

Vivacity Tech in Greenville, SC, is seeking a Product Marketing Manager to lead the Dream platform's positioning, messaging, and go-to-market strategies for education customers.

You will collaborate with Product, Engineering, Design, Sales, Customer Success, and Marketing to translate capabilities into clear customer value, drive product launches, and build website content, campaigns, webinars, and customer proof of value.