Product Marketing Lead - Multi-Product Launches (Remote)

Nectir; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Comprehensive health coverage

401k with employer match

Unlimited PTO

Equity (stock options)

Flexible, remote-first work enviro nme

Job summary

Nectir is hiring its first Product Marketing Manager to shape how every product fits the Nectir story and how launches are executed for schools and universities. You’ll partner with Product, Sales and CS and report to Head of Marketing to drive impact across our education-focused AI platform.

You will own positioning, packaging, messaging, and go-to-market assets, build persona-based evidence, and enable sales with battlecards, training, and scalable templates.

Qualifications

• Hands-on B2B SaaS product marketing experience, owning positioning and launches end-to-end.
• Proven sales enablement experience used by reps.
• Experience turning buyer research into positioning, packaging, or sales materials.
• Sharp writing turning features into buyer-friendly language.
• Collaborative style across Product, Sales and CS; able to prioritize many requests.
• Ability to say no with rationale in a high-volume environment.
• Remote, asynchronous communication experience.

Responsibilities

• Build and own a launch roadmap, prioritizing by importance from major products to small features.
• Define messaging and packaging for each product within the brand and align with buyer personas.
• Develop buyer and competitive research to inform positioning and sales assets.
• Create enablement content and run a messaging certification for reps.
• Capture customer insights and feed roadmap discussions with Product on a regular cadence.

Skills

B2B SaaS marketing

Sales enablement

Buyer research

Messaging & positioning

Cross-functional collaboration

Prioritization

Proactive communication

Tools

AI content tools

Job description

Nectir is hiring its first Product Marketing Manager to shape how every product fits the Nectir story and how launches are executed for schools and universities. You’ll partner with Product, Sales and CS and report to Head of Marketing to drive impact across our education-focused AI platform.

You will own positioning, packaging, messaging, and go-to-market assets, build persona-based evidence, and enable sales with battlecards, training, and scalable templates.