Global Accounts GTM Marketing Lead

TikTok; New York (NY); On-site; USD 122,000 - 272,000; Full time

Job summary

TikTok is hiring a Product Marketing Manager for Global Accounts & Agencies in New York. You will translate product strategy into client-ready plans, collaborate with cross-functional teams, and drive adoption and revenue across global accounts.

The role emphasizes GTM execution and aligning product readiness with market needs. Ideal candidates have 5+ years in product marketing or related fields, strong analytical skills, and the ability to lead multi-country launches in a fast-paced

Qualifications

• BA/BS degree or equivalent experience.
• 5+ years experience in product marketing, product management, GTM strategy, or strategy & operations.
• Proven ability to translate central product strategies into client solutions with measurable revenue results.
• Excellent communication and stakeholder management, with cross-functional launches.

Responsibilities

• Translate central product strategy into actionable client solutions to drive adoption and revenue.
• Represent the customer, delivering insights to improve GTM rigor and product readiness.
• Partner with sales and PSO to prove ROI and influence roadmap priorities.
• Lead GTM planning and execution for TikTok’s platform and core products.

Skills

Product marketing

Product management

GTM strategy

Strategy & operations

Cross-functional collaboration

Analytical skills

Education

BA/BS degree or equivalent

Job description

TikTok is hiring a Product Marketing Manager for Global Accounts & Agencies in New York. You will translate product strategy into client-ready plans, collaborate with cross-functional teams, and drive adoption and revenue across global accounts.

The role emphasizes GTM execution and aligning product readiness with market needs. Ideal candidates have 5+ years in product marketing or related fields, strong analytical skills, and the ability to lead multi-country launches in a fast-paced