Product Marketing Lead: Growth, Retention & ARPU

DIRECTV; Billings (MT); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV is seeking a Lead Product Commercial Marketing Manager to own the end-to-end go-to-market lifecycle for its paid and subscriber growth initiatives in the United States. You will translate market and customer insights into integrated campaigns across digital, retail, and CRM channels.

You will lead multi-channel campaigns, establish positioning, design segmentation, and develop testing roadmaps while mentoring junior team members and partnering with product, analytics, and sales to

Qualifications

• 3–5 years of experience in product marketing, brand marketing, or related field.
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
• Demonstrated experience leading integrated, multi-channel marketing campaigns.
• Advanced knowledge of marketing automation platforms and fundamentals (e.g., Salesforce Marketing Cloud, HubSpot, Braze, Marketo).
• Strong working knowledge of analytics platforms and ability to translate data into strategic insight (e.g., Google Analytics, Adobe Analytics, Tableau).
• Proven ability to manage complex, cross-functional projects with minimal oversight.
• Strong written and verbal communication skills, including experience presenting to leadership.
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate testing).

Responsibilities

• Lead development and execution of integrated product marketing campaigns across multiple channels (digital, retail, paid/owned/earned media, lifecycle/CRM, etc.).
• Establish product positioning and messaging strategies that drive customer acquisition, retention, and lifetime value.
• Design and implement customer segmentation and targeting strategies to optimize campaign relevance and performance.
• Develop testing roadmaps (A/B, multivariate) to continuously optimize messaging, offers, and channel mix.

Skills

Integrated campaigns

Product marketing

Cross-functional leadership

Marketing automation

Analytics platforms

Stakeholder management

Communication skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce Marketing Cloud

HubSpot

Braze

Marketo

Google Analytics

Adobe Analytics

Tableau

Job description

DIRECTV is seeking a Lead Product Commercial Marketing Manager to own the end-to-end go-to-market lifecycle for its paid and subscriber growth initiatives in the United States. You will translate market and customer insights into integrated campaigns across digital, retail, and CRM channels.

You will lead multi-channel campaigns, establish positioning, design segmentation, and develop testing roadmaps while mentoring junior team members and partnering with product, analytics, and sales to