Remote Senior Product Marketing Lead: Growth & Retention

DIRECTV; Honolulu (HI); Remote; USD 111,000 - 202,000; Full time

Job summary

The Lead Product Commercial Marketing Manager for DIRECTV drives integrated go-to-market strategies to grow ARPU, reduce churn, and enhance customer engagement across digital, retail, and media channels. You own the end-to-end product marketing lifecycle, translating market insights into actionable campaigns with cross-functional alignment.

You’ll mentor teammates, establish best practices, and operate autonomously on broad-scope initiatives, shaping testing roadmaps, segmentation, and

Qualifications

• 3–5 years of experience in product marketing, brand marketing, or related field.
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
• Demonstrated experience leading integrated, multi-channel marketing campaigns.
• Advanced knowledge of marketing automation platforms and fundamentals (e.g., Salesforce Marketing Cloud, HubSpot, Braze, Marketo).
• Strong working knowledge of analytics platforms and ability to translate data into strategic insight (e.g., Google Analytics, Adobe Analytics, Tableau).
• Proven ability to manage complex, cross-functional projects with minimal oversight.
• Strong written and verbal communication skills, including experience presenting to leadership.
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate testing).

Responsibilities

• Lead the development and execution of integrated product marketing campaigns across multiple channels.
• Establish product positioning and messaging strategies that drive customer acquisition, retention, and lifetime value.
• Design and implement customer segmentation and targeting strategies to optimize campaign relevance and performance.
• Develop testing roadmaps (A/B, multivariate) to continuously optimize messaging, offers, and channel mix.
• Manage relationships with cross-functional partners (Product, Sales, Care, Analytics, Creative, Legal, Finance) to ensure strategic alignment and on-time delivery.
• Own project timelines, manage dependencies, and proactively resolve roadblocks that could impact schedules or milestones.
• Communicate campaign status, results, and risks to leadership and incorporate feedback into ongoing execution.
• Lead small projects independently or drive substantial portions of larger organizational initiatives.
• Develop comprehensive competitive analysis and market intelligence reports to inform product and marketing strategy.
• Monitor market trends, customer behavior, and competitor activity to identify opportunities and risks.
• Translate research and analytics into clear, actionable recommendations for stakeholders.
• Track and report on campaign performance against KPIs (gross adds, churn, ARPU, engagement).
• Leverage marketing automation and analytics platforms to measure effectiveness and iterate on strategy.
• Apply testing best practices to validate hypotheses and scale what works.
• Serve as a subject matter expert for the product marketing domain.
• Establish and document best practices for the broader marketing organization.
• Provide regular guidance, coaching, and mentoring to less experienced team members.

Skills

Product marketing

Campaign management

Cross-functional collaboration

Data analysis

Communication skills

Strategic thinking

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce Marketing Cloud

HubSpot

Braze

Marketo

Google Analytics

Adobe Analytics

Tableau

Job description

The Lead Product Commercial Marketing Manager for DIRECTV drives integrated go-to-market strategies to grow ARPU, reduce churn, and enhance customer engagement across digital, retail, and media channels. You own the end-to-end product marketing lifecycle, translating market insights into actionable campaigns with cross-functional alignment.

You’ll mentor teammates, establish best practices, and operate autonomously on broad-scope initiatives, shaping testing roadmaps, segmentation, and