Product Marketing Lead, Experience (Remote)

Whereby

United States

Remote

USD 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Unlimited holidays

4 months family leave

Learning fund

Remote work options

Job summary

Paddle is seeking a Product Marketing Lead, Experience, to own product marketing for the Experience group. You will turn customer insight into positioning, GTM plans, and measurable impact, collaborating across groups and with senior leadership on strategy.

You'll drive market insights, craft the product story, and lead launches with cross-functional teams, delivering value across Revenue Marketing, Sales, and Customer Success.

Qualifications

Experience bringing complex technical or FinTech products to market.
Strong skills in positioning, messaging, and storytelling.
Proven ability to lead multi-channel product launches.

Responsibilities

Build customer and market insight through research and feedback.
Define positioning, messaging, and product story for the experience product group.
Lead high-impact launches from strategy to adoption and learning.
Create go-to-market plans with clear audiences and measures.
Collaborate with Product and Engineering to influence roadmap and onboarding.
Equip revenue, sales, and success teams with compelling narratives.
Bring market insight to sharpen differentiation and outcomes.
Set objectives for adoption and commercial impact with data-backed recommendations.
Apply AI to improve research, analysis, and workflow in marketing.

Skills

Product marketing

Go-to-market

Market research

AI/Tech products

Job description

You'll drive market insights, craft the product story, and lead launches with cross-functional teams, delivering value across Revenue Marketing, Sales, and Customer Success.

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