Product Marketing Lead — AI-Driven Fintech Platform

Airwallex-

San Francisco (CA)

On-site

USD 140,000 - 210,000

Full time

7 days ago

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Job summary

Airwallex is seeking a seasoned Product Marketing professional to own ICP, messaging, and content across our T:0 product. You’ll rewrite homepage copy, draft a two-minute product walkthrough, and build a compelling newsletter and battlecards.

This production-and-thinking role works directly with our CEO, Product teams, and Growth to shape messaging and content that resonates with customers. You’ll partner on launches, blogs, and SEO strategy, ensuring consistent, high-velocity go-to-market

Qualifications

5+ years in product marketing or similar role with ownership of positioning and assets.
Proven ability to write compelling copy and provide samples.
Experience conducting customer interviews and deriving messaging changes.
Comfort with deep-dive into product mechanics without a finance background.

Responsibilities

Own ICP and customer insights; run interviews and inform messaging continuously.
Own positioning and messaging; build global narrative and test with real prospects.
Write website content; partner with Growth on page builds and tests.
Create product content: explainers, demos, and launch assets.
Lead product launches with narrative, assets, enablement, and timing.
Own blog and SEO content strategy; collaborate with Growth for distribution.
Write the T:0 newsletter; maintain competitive knowledge and enable sales.
Build sales enablement materials: one-pagers, battlecards, narratives.
Own pricing and packaging discussions with CEO/Product.
Collect and use customer proof: quotes, reviews, case studies.