Product Marketer, T:0

Airwallex-; San Francisco (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

Airwallex is seeking a seasoned Product Marketing professional to own ICP, messaging, and content across our T:0 product. You’ll rewrite homepage copy, draft a two-minute product walkthrough, and build a compelling newsletter and battlecards.

This production-and-thinking role works directly with our CEO, Product teams, and Growth to shape messaging and content that resonates with customers. You’ll partner on launches, blogs, and SEO strategy, ensuring consistent, high-velocity go-to-market

Qualifications

• 5+ years in product marketing or similar role with ownership of positioning and assets.
• Proven ability to write compelling copy and provide samples.
• Experience conducting customer interviews and deriving messaging changes.
• Comfort with deep-dive into product mechanics without a finance background.

Responsibilities

• Own ICP and customer insights; run interviews and inform messaging continuously.
• Own positioning and messaging; build global narrative and test with real prospects.
• Write website content; partner with Growth on page builds and tests.
• Create product content: explainers, demos, and launch assets.
• Lead product launches with narrative, assets, enablement, and timing.
• Own blog and SEO content strategy; collaborate with Growth for distribution.
• Write the T:0 newsletter; maintain competitive knowledge and enable sales.
• Build sales enablement materials: one-pagers, battlecards, narratives.
• Own pricing and packaging discussions with CEO/Product.
• Collect and use customer proof: quotes, reviews, case studies.

Skills

Product marketing

Exceptional writing

Customer research

Technical product literacy

Independent working style

Job description

About Airwallex

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.

We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full.

About the team

T:0’s mission is to make finance run itself. We are turning accounting into autonomous infrastructure that closes the books, reconciles, and reports continuously, so the people who own the outcome can stop worrying about busy work and start focusing on strategic decisions. We're a small, elite, builder-focused team inside Airwallex, moving at startup speed with a scaled company's infrastructure and distribution behind us.

What you’ll do

You own what we say about T:0 and who we say it to — and then you write it, ship it, and put it in front of customers. This is a production role as much as a thinking role. In a given week you might rewrite the homepage, cut a two-minute product walkthrough, draft the newsletter, build a competitive one-pager for a live deal, and interview three customers. The positioning work matters enormously but it only matters once it exists somewhere a customer can see it. You'll work directly with our CEO, Product teams, Chief of Staff, Growth Marketer, and Founding GTM hire.

This role is based in San Francisco.

Responsibilities:

• Own the ICP and know the customer better than anyone here. Run customer interviews and win/loss conversations continuously, not as a quarterly project. Sit in on sales calls. Turn what you hear into messaging that lands, and tell the product team what you’re learning.
• Own positioning and messaging. Build the core narrative — what T:0 is, why it matters, why it's different — and the frameworks that keep the website, sales deck, launches, and content saying the same thing. Then test it: real message testing against real prospects, not internal debate.
• Write the website. You own the copy on every page. Our Growth Marketer owns the page builds, the tests, and the traffic — you own the words.
• Make product content. Product walkthroughs, explainers, demo videos, launch assets. Scrappy and fast in-house is the default; we’ll bring in outside help when something genuinely needs production polish. You should be comfortable recording a clean screen walkthrough yourself.
• Run product launches. Build a repeatable launch motion and run it — narrative, assets, internal enablement, timing, and a real read on whether the launch worked.
• Own the blog and SEO content strategy. Decide what we should rank for, write the briefs, and write the pieces that matter. Growth handles technical SEO and distribution.
• Write the T:0 newsletter. Growth grows the list; you make it worth reading.
• Own competitive. Know who we’re up against, keep the comparison current, and arm the sales team with something they can actually use on a call.
• Build sales enablement materials. One-pagers, objection handling, competitive battlecards, demo narratives. Our Founding GTM hire runs enablement with the Airwallex sales org — you build what they run.
• Own pricing and packaging. Partner with the CEO and Product on how we price, what's in each tier, and how we explain it.
• Collect and use customer proof. Quotes, reviews, case studies, logos. Get them, and get them in front of buyers.

Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 5+ years in product marketing, or an adjacent role where you personally owned positioning and shipped the assets that came out of it.
• You're an exceptional writer. This is the single highest bar in the process. We'll ask for samples and a short written exercise.
• A track record of high output. We'll ask you to walk us through what you shipped in a recent 90-day stretch — we're looking for volume and velocity, not one flagship deliverable.
• You've done real customer research and can show how a specific insight changed specific messaging.
• You can hold your own on a technical product. You don't need a finance or accounting background, but you need to be someone who gets deep on how things work rather than staying at the surface.
• You operate without a brief. Nobody here will hand you a prioritized queue.

Preferred qualifications:

• Fintech, accounting, or founder-finance-stack experience.
• You've been the first or only product marketer somewhere.
• Comfortable recording and lightly editing your own product videos.
• You use AI tools aggressively — research, drafting, competitive monitoring, content iteration.
• Experience marketing to founders and early-stage operators.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.