Product Marketing Lead: AI Ad Tech, Launch Master

Socket.dev; Mountain View (CA); On-site; USD 140,000 - 180,000; Full time

Job summary

Creatify is building the world’s first end-to-end AI advertising agent platform that automates the video ad lifecycle, from scripting to publishing across major platforms. This is Creatify's first dedicated Product Marketing hire, responsible for positioning, launches, and storytelling of every product shipped.

You’ll own how we position and launch new AI capabilities, working cross-functionally with Product, Growth, Sales, and the founders to turn rapid AI advances into clear, buyable value for

Qualifications

• 5+ years in product marketing with launches experience.
• Ability to translate complex AI/product into clear messaging.
• Strong writing and storytelling skills.
• Analytical and outcome-oriented with data-driven approach.
• Excellent cross-functional collaboration.

Responsibilities

• Own product positioning and messaging for self-serve, teams, and enterprise brands.
• Plan and execute go-to-market launches across web, in-product, email, social, and PR.
• Build launch processes and playbooks to ensure quality with higher velocity.
• Conduct customer and competitive research to sharpen segmentation and pricing.
• Create sales enablement materials and competitive intelligence.
• Track competitive landscape and derive positioning advantages.
• Develop customer stories and use cases to demonstrate value.

Skills

Product marketing

Messaging & copywriting

Go-to-market planning

Audience research

Cross-functional collaboration

Job description

Creatify is building the world’s first end-to-end AI advertising agent platform that automates the video ad lifecycle, from scripting to publishing across major platforms. This is Creatify's first dedicated Product Marketing hire, responsible for positioning, launches, and storytelling of every product shipped.

You’ll own how we position and launch new AI capabilities, working cross-functionally with Product, Growth, Sales, and the founders to turn rapid AI advances into clear, buyable value for