Product Marketing Lead

Bestow Inc.; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Bestow Inc. is seeking a Product Marketing Lead to drive customer acquisition and retention through effective strategies. The role involves competitive analysis, messaging frameworks, and collaboration with cross-functional teams to enhance product marketing efforts. Join a team focused on delivering exceptional digital experiences in the insurance technology space.

Benefits

Competitive salary and equity

Flexible paid time off

100% paid-premium medical, dental, and vision insurance

Lifestyle stipend

Employee-led diversity initiatives

Qualifications

• Minimum 5+ years of experience in product marketing, preferably in fintech or insurtech.
• Proven ability to establish and scale product marketing functions.

Responsibilities

• Conduct market-informed strategies to communicate value proposition.
• Build and lead a product marketing function bridging product development and customer-facing teams.

Skills

Communication

Analytical Skills

Stakeholder Management

Education

Bachelor's degree

Job description

ABOUT BESTOW

Bestow is a leading insurance technology platform serving some of the world's largest and most innovative life insurers. We are on a mission to increase financial stability for everyone. Bestow is a team of mission-driven, results-oriented individuals. We offer all employees a remote (contiguous 48 only)/hybrid workplace, meaningful benefits, substantial growth opportunities, and equity.

Bestow participates in the E-Verify Program.

ABOUT THE TEAM

The Bestow Product organization is responsible for defining, designing, and delivering exceptional digital experiences that solve real problems. Our team collaborates across Engineering, Revenue and Ops teams to transform ideas into intuitive, valuable solutions that delight our users. We believe in evidence-based decision making and maintaining a relentless focus on customer outcomes to drive product excellence.

This role reports to our Chief Product Officer and is open to Remote (US).

ABOUT THE ROLE

Bestow is looking for a Product Marketing Lead to contribute in the following ways:

• Conduct market-informed strategies to effectively communicate Bestow's value proposition and drive customer acquisition and retention

• Lead competitive analysis efforts to identify market opportunities, track industry trends, and articulate Bestow's unique differentiators in the insurance technology space

• Establish and maintain a strong voice-of-customer program, ensuring customer insights systematically inform our product development and marketing strategies

• Create clear, consistent messaging frameworks and positioning that effectively communicate Bestow's unique value across all customer touchpoints

• Partner with Product, Marketing, Sales, and Revenue teams to develop coordinated go-to-market strategies for new product launches and feature releases

• Build and lead a product marketing function that serves as the bridge between our product development and customer-facing teams

YOUR EXPERIENCE

• Bachelor's degree or higher

• Minimum 5+ years of experience in product marketing, preferably within fintech, insurtech, or B2B SaaS companies

• Demonstrated success in developing and executing product marketing strategies that drive measurable business outcomes

• Extensive experience with market research, competitive analysis, and customer insights methodologies

• Strong track record of creating compelling positioning, messaging, and value propositions that resonate with target audiences

• Experience building and leading successful product launches with coordinated go-to-market strategies

• Proven ability to establish and scale product marketing functions, including developing processes, frameworks, and best practices

• Deep understanding of B2B marketing techniques, sales enablement, and customer journey mapping

• Outstanding communication and stakeholder management abilities, with experience influencing cross-functional teams and executive leadership

• Ability to collaborate with and communicate with both technical and commercial teams

• Strong analytical skills with the ability to translate market and customer data into actionable insights

• Experience in regulated industries, particularly financial services or insurance, is highly desirable

TOTAL REWARDS

At Bestow, we’re proud to be awarded for our team members, innovative products, and culture. Our standard benefits include:

• Competitive salary and equity based on role

• Policies and managers that support work/life balance, like our flexible paid time off and parental leave programs

• 100% paid-premium option for medical, dental, and vision insurance

• Lifestyle stipend to support your physical, emotional, and financial wellbeing

• Flexible work-from-home policy and open to remote

• Remote and WFH options, as well as a beautiful, state-of-the-art office in Dallas’ Deep Ellum, for those who prefer an office setting

• Employee-led diversity, equity, and inclusion initiatives

Recent Employer Awards include:

• Best Place for Working Parents 2023

• Great Place to Work Certified, 2022 + 2023 + 2024

• Built In Best Places to Work, 2022 + 2023

• Fortune’s Best Workplaces in Texas 2022 + 2023

• Fortune’s Best Workplaces in Financial Services and Insurance 2022 + 2023

We value diversity at Bestow. The company will recruit, hire, and promote regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status, or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every team member.

Thanks for considering a career at Bestow!