Product Marketing Intern — GTM Messaging & Insights

SupportFinity™; New York (NY); Hybrid; USD 23,000 - 32,000; Full time

Benefits offered by this job

Creative culture

Flexible work environment

Global offices

Diversity and inclusion

Job summary

Diligent is seeking a motivated intern to help build and maintain core GTM assets, including the Messaging House, target audiences, and value narratives that drive commercial actions for the Board product.

You’ll support analyses of pricing, packaging, and win/loss insights, delivering weekly qualitative findings and a final report at internship end. This role blends research with practical go-to-market impact and requires strong written communication.

Qualifications

• Turn complex information into clear, structured, and usable insights, with strong written communication skills.
• Conduct research and analysis across qualitative sources (interviews, deal notes, call summaries) and basic quantitative/data sets (spreadsheets).
• Apply strong organizational skills and attention to information structure to create repeatable, easy-to-use outputs.
• Leverage AI tools to support research, synthesis, and knowledge management workflows.

Responsibilities

• Support core go-to-market initiatives for the Board product through research, analysis, and development of clear, sales-ready messaging and positioning.
• Build and maintain foundational assets (Messaging House, personas, value narratives) by synthesizing product capabilities, target audiences, pain points, and competitive context into usable insights for commercial teams.
• Conduct persona and customer research, including creating and refining a Director persona, mapping challenges and buying drivers to product capabilities and value propositions.
• Own ongoing win/loss analysis, performing weekly qualitative reviews of key deals and delivering concise insights and an end-of-internship quantitative and qualitative summary.
• Analyze pricing and packaging performance, assessing adoption trends, deal feedback, and customer signals to identify what’s working, what’s not, and why.
• Maintain and enhance competitive intelligence, monitoring competitor messaging, positioning, and product changes to surface implications and recommendations for sales and marketing.

Skills

Insight synthesis

Qualitative research

Quantitative research

Organization & information

AI-assisted research

Job description

Diligent is seeking a motivated intern to help build and maintain core GTM assets, including the Messaging House, target audiences, and value narratives that drive commercial actions for the Board product.

You’ll support analyses of pricing, packaging, and win/loss insights, delivering weekly qualitative findings and a final report at internship end. This role blends research with practical go-to-market impact and requires strong written communication.