Product Marketing Intern: GTM & CRM Strategy

TikTok; New York (NY); On-site; USD 69,000 - 83,000; Full time

Benefits offered by this job

Health insurance

Housing allowance

10 paid holidays per year

Paid sick time

Job summary

TikTok is seeking a Product Marketing Intern in New York to represent CRM business needs, partner with global teams, and drive GTM success for launches. This role crosses Sales, MSO, and Product, offering hands‑on experience shaping CRM strategy in a dynamic environment.

The internship includes exposure to regional business requirements, data‑driven decision making, and learning sessions to grow product marketing capabilities within a leading tech company.

Qualifications

• Master’s in Business Administration or related discipline.
• Superior problem solving skills and high attention to detail, including the ability to thoroughly structure a complex business problem, identify the root problem, analyze data and recommend solutions.
• Excellent collaboration skills including managing cross‑functional stakeholders and influencing colleagues of varied levels of seniority.
• Self‑starter with excellent time management skills who is capable of delivering on goals with minimal supervision.

Responsibilities

• Provide operational support to users to reduce friction in their user experience, from troubleshooting issues to feedback management.
• Conduct inbound research to understand, evaluate, and prioritize business requirements in the region. Influence the CRM roadmap to align to regional business strategy.
• Design outbound (GTM) activities for new product launches, determine and track success metrics, and assume responsibility for the adoption of new solutions.
• Analyze data to build business cases for new features and to determine the success of new product rollouts.
• Act as the primary point of contact for CRM-related communications, including status updates, issue resolution, and stakeholder management.
• Serve as a subject matter expert by providing consultations and best practice support for the effective use of our CRM system (e.g. host learning sessions).

Skills

Problem solving

Attention to detail

Collaboration

Time management

Self-starter

Education

MBA or related discipline

Job description

TikTok is seeking a Product Marketing Intern in New York to represent CRM business needs, partner with global teams, and drive GTM success for launches. This role crosses Sales, MSO, and Product, offering hands‑on experience shaping CRM strategy in a dynamic environment.

The internship includes exposure to regional business requirements, data‑driven decision making, and learning sessions to grow product marketing capabilities within a leading tech company.