Product Marketing Engineer | MD BSM

Texas Instruments; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Texas Instruments Incorporated is seeking a Product Marketing Engineer to shape business plans, marketing strategy and forecasts for assigned product lines. You will maintain current customer requirements for existing and future products and identify marketing opportunities aligned with product line objectives.

The role covers lifecycle marketing fromPre RTM to post RTM, competitive analysis and close collaboration with customers and TI field sales to drive profitable growth.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Job description

Change the world. Love your job.

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

Responsibilities include:

• Drive DINs to DWINs to grow NR while maintaining profitability


• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities


• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers


• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)


• Review competitive landscape and building strategies to address gaps


• Interface with customers and TI field sales/applications to support DINs


• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.


• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.