Product Marketing Engineer | MD BSM

Texas Instruments Incorporated; Dallas (TX); In loco; USD 90.000 - 135.000; Tempo pieno

Descrizione del lavoro

Texas Instruments Incorporated is seeking a Product Marketing Engineer to drive business plans, marketing strategy, and forecasts for assigned product lines. The role maintains customer requirements and identifies opportunities aligned with product line objectives.

Responsibilities include managing product positioning, lifecycle marketing, and collaboration with field sales and customers to grow revenue while preserving profitability.

Competenze

• Experience in product marketing and lifecycle management.
• Strong communication and storytelling to differentiate offerings.
• Ability to analyze markets, customer needs and competitive landscapes.

Mansioni

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities.
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers.
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM).
• Review competitive landscape and building strategies to address gaps.
• Interface with customers and TI field sales/applications to support DINs.
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effective to cross functional teams - price, campaigns, internet marketing, launch etc.

Conoscenze

Product Marketing

Market Strategy

Cross-functional teamwork

Customer relationship management

Descrizione del lavoro

Change the world. Love your job.

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

Responsibilities include:

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effective to cross functional teams - price, campaigns, internet marketing, launch etc.