Product Marketing Engineer | HVP DBB

Texas Instruments Incorporated; Dallas (TX); In loco; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Texas Instruments Incorporated in Dallas is seeking a Product Marketing Engineer to drive marketing plans and forecasts for assigned product lines. You will translate customer requirements into market strategies and align opportunities with product-line objectives.

You will develop product positioning, manage lifecycle activities, analyze competitive landscapes, and collaborate with cross-functional teams to execute campaigns, pricing, and launches.

Mansioni

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Descrizione del lavoro

Change the world. Love your job.

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

Responsibilities include:

• Drive DINs to DWINs to grow NR while maintaining profitability


• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities


• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers


• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)


• Review competitive landscape and building strategies to address gaps


• Interface with customers and TI field sales/applications to support DINs


• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.


• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.