Product Marketing Director: Innovation & Growth

PrimeSource Building Products, Inc.; Edison (NJ); On-site; USD 140,000 - 200,000; Full time

Job summary

Starborn Industries in Edison, New Jersey, is seeking a Director of Marketing to lead the marketing function for a growing manufacturer of fastening solutions. You will oversee Brand Manager and Digital Marketing Manager while hands-on shaping product marketing and innovation from concept to launch.

The role emphasizes product positioning, market insights, and collaboration with Sales, Engineering, and Operations to grow the product portfolio and revenue.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 6+ years of progressive marketing, product marketing, or product management experience.
• Experience leading and developing marketing professionals.
• Demonstrated experience bringing physical products from concept through commercial launch.
• Strong understanding of product positioning, competitive analysis, customer research, and go-to-market strategy.
• Strong cross-functional leadership, communication, and project management skills.
• Experience in building materials, construction products, fasteners, decking, hardware, tools, or related industries strongly preferred.

Responsibilities

• Identify unmet customer needs, market trends, competitive gaps, and opportunities for new products.
• Help develop and prioritize the company's innovation and new product pipeline.
• Lead cross-functional commercialization of new products from concept through launch and customer adoption.
• Maintain a strong understanding of competitive products, technologies, pricing, and market trends.
• Lead, develop, and mentor the Brand Manager and Digital Marketing Manager.
• Establish the overall marketing strategy, priorities, annual plan, and budget.
• Provide strategic direction for brand positioning, packaging, creative development, digital marketing, website, social media, and marketing communications.
• Ensure the company's brand and product messaging are consistent and differentiated across all customer touchpoints.
• Manage outside agencies and marketing partners as needed.
• Partner closely with Sales to develop tools and programs that drive product adoption and revenue growth.
• Develop product positioning, presentations, competitive comparisons, training materials, samples, displays, and other sales enablement tools.

Skills

Cross-functional leadership

Go-to-market strategy

Marketing leadership

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Starborn Industries in Edison, New Jersey, is seeking a Director of Marketing to lead the marketing function for a growing manufacturer of fastening solutions. You will oversee Brand Manager and Digital Marketing Manager while hands-on shaping product marketing and innovation from concept to launch.

The role emphasizes product positioning, market insights, and collaboration with Sales, Engineering, and Operations to grow the product portfolio and revenue.