Remote Director of Cybersecurity Product Marketing

Field Effect; Boston (MA); Remote; USD 180,000 - 230,000; Full time

Job summary

Field Effect is seeking a Director of Product Marketing to shape market positioning, messaging, and go-to-market programs for its cybersecurity solutions. This senior role collaborates with Product, R&D, Marketing, Sales, and Customer Success to translate technical innovation into differentiated customer value.

The ideal candidate has 10+ years in product marketing within cybersecurity, strong storytelling skills, and a proven track record in GTM strategy and analyst relations.

Qualifications

• Deep cybersecurity industry expertise and understanding of threat landscape.
• 10+ years in Product Marketing or related leadership roles within cybersecurity.
• 15+ years in or alongside cybersecurity analysts or technical roles.
• Experience selling to mid-market and enterprise via direct and channel motions (MSPs/VARs).
• Proven ability to develop product positioning, messaging, and GTM strategies.

Responsibilities

• Own product positioning, messaging, and value propositions for Field Effect’s cybersecurity solutions.
• Lead market research and competitive intelligence to inform pricing, buyer behavior, and trends.
• Develop and execute GTM strategies for new products, features, and initiatives.
• Bridge technical and GTM teams to translate product innovation into market positioning and messaging.
• Drive sales enablement with battlecards, playbooks, briefs, and training materials.
• Lead analyst relations and market influence programs to raise Field Effect’s visibility.
• Collaborate across Product, R&D, Marketing, Sales, and Customer Success for launches.
• Measure impact of marketing programs on awareness, pipeline, and revenue.

Skills

Cybersecurity domain expertise

Product marketing leadership

Go-to-market strategy

Storytelling and messaging

AI in marketing workflows

Stakeholder management

Analyst relations

Cross-functional collaboration

Experience with EDR/MDR/XDR

Bachelor’s in marketing or related

Education

Bachelor’s degree in marketing or related field

Job description

Field Effect is seeking a Director of Product Marketing to shape market positioning, messaging, and go-to-market programs for its cybersecurity solutions. This senior role collaborates with Product, R&D, Marketing, Sales, and Customer Success to translate technical innovation into differentiated customer value.

The ideal candidate has 10+ years in product marketing within cybersecurity, strong storytelling skills, and a proven track record in GTM strategy and analyst relations.