Product Marketing Coordinator, SaaS

MyArea Network; Tampa (FL); In loco; USD 52.000 - 72.000; Tempo pieno

Vantaggi offerti da questo lavoro

Collaborative environment

Startup growth

Mentoring programs

Tickets to events

Volunteer opportunities

Descrizione del lavoro

MyArea Network in Tampa, FL is seeking a Product Marketing Coordinator to act as the chief product advocate, driving go-to-market strategies and compelling messaging for core products.

You will craft positioning, create collateral, and enable sales with training and tools, while planning launches and gathering market intelligence to stay ahead of competitors.

Competenze

• Experience in search marketing and lead generation.
• Bachelor’s degree in Marketing, Communications, or a technical discipline; MBA desirable.
• 3–5 years’ direct experience in marketing products and/or services.

Mansioni

• Act as chief product advocate in taking core products to market.
• Develop product positioning and messaging differentiating the product in the market.
• Create content (data sheets, infographics, white papers, guides, tutorials, web content, presentations) to articulate product benefits.
• Partner with Sales for enablement and training; assist on calls for deeper product dives.
• Plan launches of new related products and manage cross-functional implementation.
• Be the expert on buyers and buying criteria; monitor market trends and competitors.

Conoscenze

Search marketing

Lead generation

Formazione

Bachelor’s degree in Marketing, Communications, or a technical discipline

MBA desirable

Descrizione del lavoro

# Product Marketing Coordinator, SaaSSales Tampa, FLApply Now MyArea Network is seeking a Product Marketing Coordinator to act as the chief product advocate in taking core products to market. Clearly articulating the value proposition delivered through innovative and compelling messaging, marketing collateral, sales material and thought leadership contents.**Responsibilities:*** Key role for the go-to-market team. Works collaboratively with Sales, Product Management, Marketing Communications, Demand Generation, and other teams to drive growth and customer success.* Strategy: Create plans that effectively target specific audience personas leveraging tactics that will drive the most qualified customers.* Messaging: Develop product positioning and messaging that differentiates the product in the market.* Content: Owns and creates content (e.g. data sheets, infographics, solution briefs, white papers, user guides, web tutorials, web content, presentations, sales documentation, product videos, website copy, blog posts, release announcements) to articulate the benefits of the product to the world.* Sales enablement: Partner with Product Management team to communicate the value proposition of the product to the sales team. Develop the sales tools and training that support the selling process of the product. Assist sales on calls when appropriate to provide deeper dives into the product.* Product launch: Plan the launch of new related products and releases and manage the cross-functional implementation of the plan.* Customer Intelligence: Be the expert on buyers of the product, how they buy and their buying criteria.* Market/Competitor Intelligence: Be the expert on competition. Follow and analyze market trends to position the product and identify new required capabilities.**Requirements:*** Experience in search marketing and lead generation is a MUST* Bachelor’s degree in Marketing, Communications, or a technical discipline; MBA desirable* 3-5 years’ direct experience in marketing products and/or servicesTo demonstrate the value we place in our team members, we offer:* An outstanding collaborative work environment* Opportunity to work for a rapidly growing startup and be a key contributor on the go-to-market team* Mentoring and leadership development programs* Free and/or discounted tickets to local events and conferences* Commitment to our communities through volunteer opportunitiesSend us your Cover Letter and Resume today to be considered.