Product Marketing Content Specialist

OptiSigns Inc.; Houston (TX); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Dental insurance

Health insurance

Vision insurance

Flexible scheduling

Paid time off

Job summary

OptiSigns Inc. in Houston, TX is seeking a Product Marketing Content Specialist to craft compelling content that highlights our digital signage solutions across platforms. You will blend strong writing with strategic marketing insights to strengthen our brand and campaigns.

The role involves product mastery, market research, multi-channel content creation, and close collaboration with sales, product, and engineering teams. Travel to tradeshows may be required.

Qualifications

• 2-3+ years of experience in marketing, communications, or related roles, preferably in a tech environment.
• Proven ability to produce clear, persuasive marketing materials.
• Strong research and problem-solving skills, with an eye for market trends and data-driven insights.

Responsibilities

• Product Mastery: become an expert in OptiSigns’ products and features.
• Customer & Industry Research: understand target markets, customers, and competitors.
• Content Creation: write and produce web pages, ad copy, blogs, social posts, white papers, tradeshow collateral.
• Collaboration: work with sales, product, and engineering on messaging and campaigns.
• Campaign Support: align content with goals, track performance, and optimize results.
• Brand Consistency: maintain cohesive brand voice and style.
• Tradeshow & Event Support: assist planning and attend events; lift up to 50 lbs.
• Project Management: manage multiple projects with deadlines.
• Marketing Analytics: track metrics and provide insights.
• Community Engagement: monitor forums and events for opportunities.

Skills

Content marketing

Writing & editing

Market research

Analytical thinking

Project management

Cross-functional collaboration

Creativity

Tools

HubSpot

Canva

Job description

Company Overview

OptiSigns is a Houston-based technology company founded in 2015, trusted by over 22,000 customers worldwide. We’re passionate about innovation, customer success, and leveraging AI-driven capabilities on our cloud and mobile platform. Our mission is to make digital signage easy and powerful for everyone—no matter the industry.

Company Overview

OptiSigns is a Houston-based technology company founded in 2015, trusted by over 22,000 customers worldwide. We’re passionate about innovation, customer success, and leveraging AI-driven capabilities on our cloud and mobile platform. Our mission is to make digital signage easy and powerful for everyone—no matter the industry.

The Role: Product Marketing Content Specialist

We’re looking for a creative, tech-savvy Product Marketing Content Specialist to join our fast-growing team. In this role, you will combine your strong writing skills with strategic marketing insights to create compelling content that showcases our digital signage solutions across multiple platforms.

Key Responsibilities

• Product Mastery: Become an expert in OptiSigns’ products, staying updated on new features, integrations, and industry trends.
• Customer & Industry Research: Develop an in-depth understanding of our target markets, customers, and competitors to inform marketing strategies.
• Content Creation: Write and produce various marketing materials, including web pages, ad copy, blog articles, social media posts, white papers, and tradeshow collateral.
• Collaboration: Work closely with sales, product, and engineering teams to develop product messaging and promotional campaigns.
• Campaign Support: Coordinate with the broader marketing team to align content with campaign goals, track performance, and optimize results.
• Brand Consistency: Ensure all content maintains a cohesive brand voice and style.
• Tradeshow & Event Support: Help plan, coordinate, and attend tradeshows and conferences; oversee booth setup and tear-down, including the ability to lift up to 50 lbs.
• Project Management: Manage multiple projects simultaneously, meeting deadlines and prioritizing tasks effectively.
• Marketing Analytics: Track key performance metrics (e.g., engagement, conversions) and present insights for continuous improvement.
• Community Engagement: Monitor relevant forums, social media channels, and industry events to identify opportunities to showcase our products and thought leadership.

Requirements

• Experience: 2-3+ years of experience in marketing, communications, or related roles, preferably in a tech environment.
• Writing & Communication: Proven ability to produce clear, persuasive marketing materials.
• Analytical & Critical Thinking: Strong research and problem-solving skills, with an eye for market trends and data-driven insights.
• Tech Savvy: Comfortable learning new software tools; familiarity with marketing, data analysis tools, AI-based technology.
• Organizational Skills: Highly organized with the ability to manage multiple projects and deadlines.
• Trade Show Flexibility: Willingness to travel up to once per month for tradeshows; ability to lift up to 50 lbs for setup.
• Collaboration: Strong interpersonal skills with the ability to work cross-functionally.
• Creativity & Initiative: Eagerness to propose fresh ideas, experiment with new content formats, and pivot strategies as needed.
• Preferred Tools: Familiarity with content management systems, marketing automation tools, and design platforms (e.g., HubSpot, Canva, etc.) is a plus.

Why Join OptiSigns?

• Career Growth: Thrive in a fast-paced, innovative culture offering ample room for professional development.
• Team Environment: Collaborate with passionate colleagues who value creativity, customer focus, and continuous improvement.
• Competitive Benefits: Dental, health, and vision insurance, flexible scheduling, paid time off, and more.

If you’re passionate about creating high-impact marketing content and want to help shape the future of digital signage, we’d love to hear from you!