Marketing Operations Specialist

Optivate; United States; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Job summary

Optivate in the United States is seeking a Marketing Operations Specialist to own the day-to-day execution of marketing systems, lead generation, content production, and vendor management. This is a hands-on role for a self-directed operator with technical depth and strong execution skills.

You will manage HubSpot workflows, WordPress administration, and Google Ads campaigns, while shaping SEO, AEO, and GEO strategies to boost organic visibility.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of progressive marketing experience with hands-on responsibility across digital marketing channels.
• Proficiency in HubSpot, including workflow building, email marketing, list management, and reporting
• Proficiency in WordPress, including content management, page edits, and plugin/integration management
• Demonstrated experience managing Google Ads campaigns with measurable lead generation results
• Strong working knowledge of SEO fundamentals and emerging AEO/GEO best practices
• Proficiency in Canva or equivalent design tools
• Demonstrated LinkedIn marketing experience
• Proven track record of driving qualified leads through digital marketing channels
• Strong analytical skills and comfort working with marketing data and reporting tools
• Ability to manage multiple priorities, projects, and vendor relationships independently

Responsibilities

• Manage HubSpot workflows, email campaigns, lead generation, and performance reports
• Administer WordPress site including publishing and plugin management
• Execute and optimize Google Ads campaigns for lead gen
• Develop SEO, AEO, GEO strategies for visibility
• Produce content across email, LinkedIn, blog, landing pages, and website
• Create visual assets in Canva for campaigns
• Manage external marketing vendors and partners
• Conduct competitive research and report marketing insights

Skills

Content production

Lead generation

SEO basics

Digital marketing

Vendor management

Analytics & reporting

Multi-channel campaigns

Strategic thinking

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

HubSpot

WordPress

Google Ads

Canva

Job description

Optivate is a leading provider of healthcare technology software solutions purpose-built for ophthalmologists and eye care specialists. The company's solutions, which include EMR, practice management, patient engagement, image management, and RCM and billing services are designed to streamline clinical documentation workflows and improve daily practice efficiencies for eye care professionals.

Position Summary

The Marketing Operations Specialist will own the day-to-day execution of marketing systems, lead generation, content production, and vendor management. This is a hands‑on, multi‑disciplinary role for a self‑directed operator who brings both technical depth and strong execution skills.

Key Responsibilities

• Manage the HubSpot environment, including building workflows, running email marketing campaigns, managing lead generation, and pulling regular performance reports
• Own WordPress site administration, including content publishing, layout edits, integrations, plugin updates, and ongoing upkeep
• Execute and optimize Google Ads campaigns to drive qualified lead generation
• Develop and execute SEO, AEO, and GEO strategy to drive organic visibility across traditional and AI‑driven search
• Produce content across email, LinkedIn, blog, landing pages, and website as needed
• Create supporting visual assets in Canva for marketing campaigns, social, and email
• Manage relationships with external marketing vendors and partners, including paid media, content, and creative
• Conduct competitive research and produce reporting to inform marketing strategy and positioning

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3–5 years of progressive marketing experience with hands‑on responsibility across digital marketing channels
• Proficiency in HubSpot, including workflow building, email marketing, list management, and reporting
• Proficiency in WordPress, including content management, page edits, and plugin/integration management
• Demonstrated experience managing Google Ads campaigns with measurable lead generation results
• Strong working knowledge of SEO fundamentals and emerging AEO/GEO best practices
• Proficiency in Canva or equivalent design tools
• Demonstrated LinkedIn marketing experience
• Proven track record of driving qualified leads through digital marketing channels
• Strong analytical skills and comfort working with marketing data and reporting tools
• Ability to manage multiple priorities, projects, and vendor relationships independently

Preferred Qualifications

• Prior experience in a B2B SaaS environment
• Industry experience in healthcare technology, electronic health records (EHR), or ophthalmology software is strongly preferred

Why Join Optivate?

• Opportunity to help scale a rapidly growing ophthalmology‑focused healthcare technology platform
• High‑impact role with direct exposure to executive leadership and strategic growth initiatives
• Comprehensive benefits including medical, dental, vision, and 401(k)
• Backing from a growth‑oriented private equity partner committed to long‑term investment and innovation
• Collaborative, entrepreneurial culture focused on the success of the customer and operational excellence
• Competitive compensation package with bonus opportunity and long‑term growth potential