Product Marketing Analyst: Growth & Insights

LexisNexis Legal & Professional group; Elm (PA); Remote; USD 68.000 - 119.000; Vollzeit

Zusammenfassung

LexisNexis Legal & Professional in the United States is seeking a Product Marketing Analyst to support product and brand management, drive market introduction, and guide product improvements using market insights and competitive intelligence.

You will collaborate across teams, manage multiple projects, create marketing assets, and analyze market, customer, user, and competitor data to ensure products remain competitive and customer focused.

Qualifikationen

• Experience in product/brand management in enterprise software.
• Ability to generate actionable market insights from qualitative and quantitative research.
• Strong project management across multiple priorities.
• Excellent cross-team collaboration and communication.
• Ability to create high-quality marketing assets with attention to detail.
• Experience conducting market, customer, user, and competitive analysis.

Aufgaben

• Provide day-to-day business process support to brand and product management.
• Support product segments and contribute to development and market introduction.
• Evaluate product strengths/ weaknesses and identify enhancement opportunities.
• Gather, analyze, and evaluate competitive information and marketplace trends.
• Conduct testing of new products and services against defined metrics.
• Produce reporting and analysis to support product management.
• Monitor lifecycle activities and project progress to meet objectives and timelines.
• Support project management activities within established marketing programs.

Kenntnisse

Enterprise marketing

Market insights

Project management

Cross-functional collaboration

Communication

Competitive analysis

Jobbeschreibung

LexisNexis Legal & Professional in the United States is seeking a Product Marketing Analyst to support product and brand management, drive market introduction, and guide product improvements using market insights and competitive intelligence.

You will collaborate across teams, manage multiple projects, create marketing assets, and analyze market, customer, user, and competitor data to ensure products remain competitive and customer focused.