Product Marketing Analyst — Remote, Flexible Hours, Data-Driven

Archer; EE. UU.; A distancia; USD 68.000 - 119.000; Jornada completa

Descripción de la vacante

LexisNexis Legal & Professional is seeking a Product Marketing Analyst to support product development, market introduction, and ongoing optimization. You will leverage market insights, competitive intelligence, and reporting to help ensure products remain competitive and customer-focused.

You will collaborate across brand and product teams, evaluate product strengths and weaknesses, and translate insights into actionable marketing assets and programs that drive adoption and success.

Formación

• Product marketing experience in an enterprise software environment.
• Expertise in generating market insights through qualitative and quantitative research.
• Ability to manage multiple projects and priorities simultaneously.
• Strong interpersonal and communication skills across teams and stakeholders.
• Ability to create high-quality product marketing assets with attention to detail.
• Experience conducting market, customer, user, and competitive analysis.
• Ability to resolve complex issues by applying policies, procedures, and sound judgment.

Responsabilidades

• Provide day-to-day business process support to brand and product management functions.
• Support assigned product segments and contribute to product development and market introduction activities.
• Evaluate product strengths and weaknesses and identify opportunities for enhancement.
• Gather, analyze, and evaluate competitive information and marketplace trends.
• Conduct testing of new products and services against defined functionality and impact measures.
• Produce accurate reporting and analysis to support product management and business activities.
• Monitor product lifecycle activities and project progress to help ensure objectives and timelines are achieved.
• Support project management activities and provide expert guidance within established marketing programs.

Conocimientos

Product marketing

Market insights

Project management

Interpersonal skills

Asset creation

Market/customer/competitive analysis

Issue resolution

Descripción del empleo

LexisNexis Legal & Professional is seeking a Product Marketing Analyst to support product development, market introduction, and ongoing optimization. You will leverage market insights, competitive intelligence, and reporting to help ensure products remain competitive and customer-focused.

You will collaborate across brand and product teams, evaluate product strengths and weaknesses, and translate insights into actionable marketing assets and programs that drive adoption and success.