Product Marketer

Mentalyc Inc.; Mission (KS); Remote; USD 80,000 - 100,000; Full time

Job summary

A leading company in AI-driven mental health solutions seeks a Product Marketing Manager to enhance product messaging and drive user engagement. Join a mission-driven team focused on transforming mental health care through innovative solutions. You'll collaborate closely with various teams, conduct user research, and lead marketing initiatives that resonate with therapists and care providers. If you're passionate about mental health and have a strong background in B2B SaaS marketing, this is your opportunity to make a significant impact.

Benefits

Flexible Remote Culture

Learning-Driven Culture

Innovative Work Environment

Qualifications

• 4+ years in B2B SaaS product marketing with at least 2 full GTM launches.
• Strong track record of moving metrics—adoption, retention, lead conversion, or revenue.

Responsibilities

• Conduct user research and interviews to inform messaging and product direction.
• Develop and maintain clear product messaging across all user touchpoints.
• Plan and execute feature launches end-to-end.

Skills

B2B SaaS product marketing

Excellent writing

Communication

Storytelling

User research

Education

Degree in marketing

Degree in communications

Degree in psychology

Degree in business

Job description

Mentalyc, is an industry leader and pioneer of AI-note taking for therapists and other mental health professionals. Since the company incorporation in 2021, we have automated note taking, treatment planning, progress tracking with AI as a central component. We have also acquired thousands of customers and grew our team.

Our vision is to make therapy more effective, efficient, and truly measurable through insightful, data-driven interventions. Our mission is t o turn AI-generated notes into Clinical Intelligence that helps therapists grow, deepen therapeutic relationships, and achieve outcomes AI alone never could.

We believe in elevating mental health care, one note at a time. As a team, we are driven by curiosity, care, and collaboration. We push boundaries, embrace new ideas, and trust in each other and the process. We strive to inspire, innovate, and explore, all while ensuring data privacy and supporting therapists so they can focus on what matters most—delivering quality care.

1. What We Offer

• Mission-Driven Impact : Contribute to transforming mental health care for thousands of therapists and their clients
• Innovative Work Environment : Join a product-first, fast-paced team building novel solutions with AI
• Strategic Ownership : Lead initiatives end-to-end with autonomy and strong executive support
• Tight Collaboration : Work closely with product, design, marketing and growth
• Flexible Remote Culture : Async collaboration with full flexibility and trust
• Learning-Driven Culture : Regular knowledge-sharing, peer feedback, and experimentation encouraged

2. Responsibilities

• Conduct user research and interviews to inform messaging, positioning, and product direction
• Own competitor research and ensure Mentalyc’s product communication stays differentiated and ahead of the curve
• Develop and maintain clear, compelling product messaging across all user touchpoints — website, emails, and in-app
• Plan and execute feature launches end-to-end — from positioning and messaging to content and campaign rollout
• Own and maintain all product-facing content including help articles and FAQs
• Improve feature adoption through in-app communication, email campaigns, and onboarding content
• Create and optimize high-converting landing pages in collaboration with product, growth, and design teams
• Write and manage lifecycle emails that drive activation, retention, and engagement
• Champion the voice of the therapist across the company

3. Requirements

• 4+ years in B2B SaaS product marketing with at least 2 full GTM launches owned end-to-end
• Strong track record of moving metrics—adoption, retention, lead conversion, or revenue
• Degree in marketing, communications, psychology, business, or a related field from a top university
• Proven ability to simplify complex products and position them for multiple personas
• Experience using product analytics, surveys, interviews, and market research to drive decisions
• Skilled in creating crisp, benefit-led messaging and high-quality marketing collateral
• Comfortable working closely with technical teams, sales, and leadership
• Excellent writing, communication, and storytelling abilities
• Self sufficiency in designing the required marketing assets

4. Personal Qualities

• Passionate about mental health and excited to serve therapists and care providers
• Intellectually curious and constantly seeking to learn, test, and improve
• Strategic thinker with a bias for action and executional excellence
• Insight-driven and deeply empathetic toward users
• Strong sense of ownership, accountability, and attention to detail
• Collaborative and low-ego team player who thrives in startup environments
• Resilient, adaptable, and motivated by ambitious goals

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