Product Marketer

DonorSearch; Mission (KS); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a dynamic Product Marketer to drive product adoption and revenue growth through strategic marketing efforts. This role involves crafting compelling narratives and go-to-market strategies for AI-powered solutions that help nonprofits maximize their fundraising efforts. The ideal candidate will possess a deep understanding of B2B marketing and prospect research tools, contributing to the development of engaging marketing assets and campaigns. Join a mission-driven team that values collaboration and creativity, and make a meaningful impact in the nonprofit sector while advancing your career in a supportive environment.

Benefits

Mission-driven work

Collaborative culture

Career development opportunities

Competitive salary

Flexible work arrangements

Qualifications

• 3-5+ years of experience in product marketing or related roles.
• Strong understanding of prospect research tools and nonprofit workflows.

Responsibilities

• Develop go-to-market strategies for AI-powered products.
• Create compelling narratives and marketing assets.

Skills

B2B Marketing

Product Marketing

Storytelling

Competitive Analysis

Data-Driven Insights

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Salesforce

Google Analytics

Asana

Job description

About DonorSearch:
DonorSearch is the leading provider of prospect research solutions that empower nonprofits, educational institutions, and other fundraising organizations to maximize their fundraising efforts. By leveraging AI-powered analytics and extensive wealth and philanthropic databases, we help organizations identify and engage with high-potential donors. We take pride in our innovative solutions, company culture, and commitment to supporting the nonprofit sector.

Job Summary:
We are seeking a dynamic and strategic Product Marketer with a deep understanding of prospect research tools and experience in B2B marketing to join our team. This role is responsible for positioning, messaging, and go-to-market strategies that drive product adoption and revenue growth. The ideal candidate will have a blend of marketing expertise, competitive analysis skills, and an understanding of the nonprofit fundraising space.

Key Responsibilities:

1. Collaborate and help create go-to-market (GTM) strategies for new and existing DonorSearch products, including AI-powered analytics and machine learning solutions.
2. Develop compelling narratives, positioning, and value propositions tailored to our ideal customer profiles, highlighting AI-driven insights and automation advantages.
3. Work closely with product management and engineering teams to translate AI/ML-driven features, API capabilities, and integration benefits into engaging marketing assets.
4. Conduct competitive analysis and market research to strengthen product differentiation, particularly in AI, machine learning, and API integrations.
5. Partner with sales and customer success teams to develop product training, sales enablement materials, and thought leadership content on AI, our product suite, and data-driven decision-making.
6. Create and manage content, including whitepapers, case studies, blog posts, webinars, and presentations, highlighting DonorSearch’s AI-powered insights and seamless integrations.
7. Work closely with the digital marketing team to support demand generation efforts, including SEO, paid advertising, email marketing, content creation, and social media campaigns focused on our AI solutions and how those solutions help our target audience.
8. Measure and analyze different marketing campaign performance, using data-driven insights to optimize strategies and showcase AI-powered value propositions.
9. Engage with nonprofit leaders, industry experts, and key stakeholders to gather valuable insights, ensuring campaign messaging is aligned with the customer’s needs.

Key Qualifications & Experience:

1. Strong understanding of DonorSearch or other prospect research tools such as iWave, Windfall, or similar platforms.
2. 3-5+ years of experience in product marketing, B2B marketing, or related roles within SaaS, nonprofit technology, or prospect research sectors.
3. Strong understanding of prospect research tools, fundraising, and nonprofit development workflows.
4. Experience developing go-to-market strategies and executing integrated marketing campaigns.
5. Excellent storytelling, copywriting, and communication skills to translate technical features into customer benefits.
6. Proficiency in marketing tools such as HubSpot, Salesforce, Google Analytics, Asana, and content management systems.
7. Ability to collaborate across departments and influence decision-making with data-driven insights.
8. Strong analytical mindset with experience measuring and optimizing marketing effectiveness.
9. Passion for helping nonprofits and fundraising professionals succeed.

Preferred Qualifications:

1. Experience with prospect research platforms like DonorSearch, iWave, Windfall, or similar tools used for nonprofit fundraising insights.
2. Experience in a SaaS or technology company marketing AI-powered solutions or data-driven products to nonprofits.
3. Familiarity with AI, machine learning, and automation technologies within fundraising, prospect research, or donor engagement.
4. Experience working with API integrations and partnerships to enhance product adoption and ease of use.
5. Background in event marketing, webinar hosting, or thought leadership content creation related to AI-driven insights.
6. Knowledge of SEO, SEM, and digital advertising strategies with a focus on AI-powered tools and predictive analytics.
7. Experience in a SaaS or technology company marketing to nonprofits.
8. Familiarity with donor management platforms and CRM integrations.
9. Background in event marketing, webinar hosting, or thought leadership content creation.
10. Knowledge of SEO, SEM, and digital advertising strategies.

Why Join DonorSearch?

1. Mission-driven work that helps nonprofits raise more funds.
2. Collaborative and innovative culture in a growing company.
3. Opportunities for career development and growth.
4. Competitive salary, benefits, and flexible work arrangements.

If you’re passionate about marketing, product storytelling, and helping nonprofits succeed through cutting-edge prospect research tools, we want to hear from you!

Location:
Remote, Maryland preferred or East Coast Time Zone