Product Marketer

Lumana.AI, Inc.; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

An innovative firm is seeking a dynamic Product Marketer to define and communicate the value of their cutting-edge AI video security solutions. This pivotal role involves crafting compelling narratives that resonate with diverse industries, leading product launches, and developing marketing assets that showcase the platform's impact. As a founding member of the marketing team, you'll have the opportunity to shape a new category in the market, driving awareness and adoption of transformative technology. Join a passionate team of experts and make a significant impact in the world of physical security.

Benefits

Competitive salary

Comprehensive medical coverage

Dental and vision coverage

Generous PTO

Equity

401(k) with match

Flexible work arrangements

Qualifications

• 3+ years of product marketing experience in B2B SaaS, ideally with enterprise technology.
• Strong presentation skills and ability to communicate complex ideas clearly.

Responsibilities

• Develop product positioning and messaging frameworks for AI video security solutions.
• Lead product launches and create enablement materials for the sales team.

Skills

Product Marketing

Storytelling

Market Research

Sales Enablement

Analytical Skills

Communication Skills

Account-Based Marketing

Education

Bachelor's Degree

Job description

Position, launch, and communicate our platform and products to market

About Lumana

At Lumana, we’re building the leading AI-powered video security solution designed to automate monitoring, detect critical events in real-time, and accelerate incident response for organizations across diverse industries. We are disrupting traditional video surveillance by bringing the power of AI to existing security cameras—enabling them to understand, detect, and act when it matters most.

Lumana challenges the paradigm of fragmented, complex, and reactive physical security systems by delivering an end-to-end AI video security solution that is easy to deploy, manage, and use. We develop our own hardware, software, and AI, integrating them to deliver a significantly enhanced experience compared to what currently exists in the market.

Founded by computer vision experts and backed by top-tier investors, Lumana has raised $24 million in seed funding. Our solution is already being used by Fortune 500 and enterprise organizations, demonstrating strong product-market fit. As we continue to grow rapidly—both in product innovation and go-to-market execution—we’re looking for exceptional A-team individuals to join us in transforming the world of physical security with AI.

Role overview

Reporting to the VP of Marketing, you will be Lumana’s first Product Marketer. You’ll lead the charge in defining how we position, launch, and communicate our platform and products to the market, helping prospects and customers clearly understand the value of Lumana’s AI video security solution.

This is a highly cross-functional role that bridges product, marketing, sales, and customer success. You’ll translate complex product capabilities into compelling narratives that resonate with decision-makers in various industries, including education, government, manufacturing, hospitality, healthcare, and retail.

You’ll be the voice of the customer within Lumana—crafting messaging, refining our positioning, developing content, enabling the sales team, and launching new features and products with precision and impact. We’re looking for someone who is both strategic and hands-on, and excited to build a new category within our market through effective storytelling and go-to-market execution.

What you'll do

• Own Positioning & Messaging: Develop clear, differentiated product positioning and messaging frameworks that highlight the unique value of Lumana’s solutions across customer segments and industries.
• Lead Product Launches: Partner with product and engineering to plan and execute product and feature launches that drive awareness, engagement, and adoption.
• Enable Sales Team & Channel Partners: Create compelling enablement materials—battlecards, one-pagers, presentations, competitive insights—that help sellers close deals faster at a higher conversion rate.
• Craft Content Strategy: Develop marketing assets (web content, case studies, videos, blog posts, etc.) that support the buyer journey, showcase the platform’s impact, and establish Lumana as a thought leader.
• Conduct Market Research: Gather insights on competitors, market trends, and customer needs to inform messaging and strategic decisions.
• Drive GTM Alignment: Collaborate with sales, product, and marketing to ensure unified go-to-market execution across campaigns and initiatives.
• Be the Voice of the Customer: Leverage customer feedback, usage data, and field input to improve messaging and product-market alignment.

What you'll need

• 3+ years of product marketing experience in B2B SaaS, ideally with enterprise technology or security/AI products.
• Excellent storytelling and writing skills, with a knack for turning technical concepts into clear, compelling narratives.
• Demonstrated success in leading product or feature launches and supporting go-to-market initiatives.
• Experience building positioning and messaging frameworks that influence product development and sales strategy.
• Ability to collaborate cross-functionally and manage multiple projects/deadlines with attention to detail and speed.
• A mindset of extreme ownership and high accountability—you move fast, communicate clearly, and take full responsibility for outcomes.
• Strong presentation and communication skills, including experience presenting to internal teams and external stakeholders.
• Analytical mindset with a passion for using customer and market insights to inform decisions.
• Experience in AI, computer vision, or video security technology
• Background in sales enablement or customer marketing
• Familiarity with ABM (Account-Based Marketing) strategies
• Previous startup experience as an early marketing hire

What we offer

• Impact: Have direct involvement in building out a new category (AI video security) and shape how the world understands and experiences AI security solutions.
• Innovation: Work with cutting-edge technology, transforming enterprise physical security systems.
• Growth: Be a founding member of Lumana’s marketing team with the opportunity to define your role and grow your career.
• Culture: Join a winning team of computer vision pioneers, startup veterans, and top-tier talent.
• Benefits: Competitive salary, comprehensive medical, dental, and vision coverage, generous PTO, equity, 401(k) with match, and flexible work arrangements.

Lumana is an equal opportunity employer
We are committed to providing equal employment opportunities to all individuals regardless of race, color, ethnicity, religion, sex, gender identity, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis protected by law.