Career Marketing Executive (CME)

Humana; Independence (MO); Remote; USD 64,000 - 87,000; Full time

Job summary

An established industry player is seeking a dynamic Career Marketing Executive to join their team. This role involves creating and implementing innovative marketing strategies that support agents in achieving their performance goals. You will engage with the community through outreach initiatives and collaborate with various stakeholders to ensure effective marketing messages. If you are passionate about making a difference in the healthcare sector and have a knack for strategic thinking, this opportunity is perfect for you. Join a caring community that prioritizes health and well-being, and help shape the future of healthcare marketing.

Benefits

Medical, Dental, and Vision Insurance

Paid Time Off (PTO)

401(k) Retirement Savings Plan

Tuition Reimbursement

Flexible Work Schedule

Qualifications

• Life and Health Insurance License required.
• Proven experience in marketing, preferably in health care.

Responsibilities

• Create and implement marketing plans and budgets.
• Develop and manage various marketing channels and activities.

Skills

Marketing

Communication Skills

Analytical Skills

Problem-Solving

Creative Thinking

Education

Bachelor's Degree in Marketing

Equivalent Experience

Tools

Marketing Tools

Job description

Become a part of our caring community and help us put health first
The Career Marketing Executive (CME) is a field-focused role that creates Marketing plans to identify and drive Marketing activities that directly support agents in developing leads and achieving their performance goals. The Career Marketing Executive work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.

Some of the typical duties and responsibilities of CMEs are:

• Create and implement marketing plans and budgets that align with the channel’s goals and objectives, as well as the regulatory and compliance requirements for Medicare Advantage products

• Support corporate sponsorship opportunities and initiatives with community outreach, planning meetings, and on-site facilitation (Veteran Channel, Bold Goal, Rock n’ Roll Marathon, ruck marches, Senior Games, Kroger, Fast Start, etc.)

• Present at and/or support new agent Orientation events, as needed

• Use or conduct market research to identify the needs, preferences, and behaviors of the target audience and the local competitive landscape

• Develop and manage various marketing channels and activities, such as direct mail, email, social media, webinars, events, seminars, etc., to generate leads and referrals, and to educate and engage members and prospects

• Collaborate and coordinate with internal and external stakeholders, such as corporate marketing, product, operations, providers, community organizations, etc., to ensure the effectiveness and consistency of the marketing messages and materials

• Monitor & measure the performance and impact of marketing campaigns and initiatives using various metrics and tools, such as response rates, conversion rates, retention rates, ROI, etc. to guide our investment and help hold agents accountable to goals

• Report and communicate marketing results and insights to the senior management and other relevant parties, and provide recommendations for improvement and optimization

Use your skills to make an impact

Required Qualifications

• Life and Health Insurance License required

• Must reside in Kansas City, MO. or surrounding area

• Must be able and willing to travel up to 200 miles in and around your area of responsibility at least 4 days a week

• Broad knowledge/skills to work in various field settings that align with our prospect base, such as Veterans, DSNP, multi-cultural (partnering with empowered agents to help)

• Proven experience in marketing, preferably in the health care and/or insurance industry

• Excellent verbal and written communication skills in English and other languages as required

• Strong analytical and problem-solving skills and the ability to use data and insights to drive marketing decision-making and actions

• Creative and strategic thinking skills and the ability to develop and execute innovative and effective marketing campaigns and events

Preferred Qualifications

• A bachelor’s degree in marketing, business, communication, or a related field or equivalent experience

• Proficiency in various marketing tools and platforms

• Knowledge of the Medicare Advantage market, products, regulations, and compliance standards

• Military Veterans and Military Spouses are preferred

Additional Information

Humana Perks:

Full time associatesenjoy:

• Medical, Dental, Vision and a variety of other supplemental insurances

• Paid time off (PTO) & Paid Holidays

• 401(k) retirement savings plan

• Tuition reimbursement and/or scholarships for qualifying dependent children

• And much more!

Social Security Task:

Alert: Humana values personal identity protection. Please be aware that applicants being considered for an interview will be asked to provide a social security number, if it is not already on file. When required, an email will be sent from [e-mail] with instructions to add the information into the application at Humana’s secure website.

Virtual Pre-Screen:

As part of our hiring process for this opportunity, we will be using exciting virtual pre-screen technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information for you pertaining to your relevant skills and experience at a time that is best for your schedule. If you are selected for a virtual pre-screen, you will receive an email and text correspondence inviting you to participate in a HireVue interview. In this virtual pre-screen, you will receive a set of questions to answer. You should anticipate this virtual pre-screen to take about 10-15 minutes.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$64,100 - $86,600 per yearThis job is eligible for a commission incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.