Product Manager, US Patient Marketing – PNH (EMPAVELI)

Apellis Pharmaceuticals, Inc.; Cambridge (MA); Hybride; USD 117 000 - 157 000; Plein temps

Avantages offerts par ce poste

Health insurance

401(k) with company match

Paid time off

Disability insurance

Life insurance

Résumé du poste

Apellis Pharmaceuticals, Inc. is seeking a Product Manager for US Patient Marketing to execute the EMPAVELI patient marketing plan, focusing on PNH.

The role combines 75% patient marketing execution and 25% digital content and Omnichannel work across nephrology.

You will lead cross-functional teams, manage agencies, and optimize patient-facing resources while partnering with Regulatory and Privacy.

Qualifications

• Bachelor's degree required.
• MBA or advanced degree a plus.
• 3+ years biotech/pharma marketing experience.
• Experience developing digital content through MLR/PRC review is required.
• Experience in rare disease and/or hematology is preferred.

Responsabilités

• Execute the US PNH patient marketing plan for EMPAVELI, branded and unbranded, in line with the brand strategy.
• Lead patient and caregiver content strategy and orchestration: brochures, website updates, stories, videos, podcasts.
• Partner on patient program planning and promotion, including events and ambassador programs.
• Develop patient-facing resources for Patient Access Managers and sales.
• Translate patient insights into messaging and tactics.
• Define and track the patient marketing KPI plan; adjust actions based on results.
• Administer the patient marketing budget (SOWs, POs, accruals).
• Collaborate with Regulatory, Legal, Compliance, and Privacy on policies.
• Serve as digital content lead across PNH and nephrology: content strategy, briefs, assets, CRM/email, banners, social, video.
• Own measurement beyond media: email, leads, reporting; partner with Analytics.
• Maintain martech knowledge to brief correctly and flag privacy/consent requirements.

Connaissances

Patient marketing

Digital content development

Omnichannel collaboration

Agency management

Cross-functional leadership

Project management

Formation

Bachelor's degree

MBA or advanced degree

Outils

Veeva PromoMats

Salesforce Marketing Cloud

Description du poste

Apellis Pharmaceuticals, Inc. is seeking a Product Manager for US Patient Marketing to execute the EMPAVELI patient marketing plan, focusing on PNH.

The role combines 75% patient marketing execution and 25% digital content and Omnichannel work across nephrology.

You will lead cross-functional teams, manage agencies, and optimize patient-facing resources while partnering with Regulatory and Privacy.