Product Manager, SMB Growth

Linkedin3; Sunnyvale (CA); Hybrid; USD 126,000 - 207,000; Full time

Job summary

LinkedIn is seeking a Product Manager to drive development of our small-business advertising products, including Boost across flagship experiences and campaign manager. You will work with cross-functional partners to deliver value through simple, effective experiences that meet core JTBDs for small businesses.

The role requires a product thinker with strong UX, outcome-driven marketing understanding, and experience integrating ads into owned experiences and 3P partner apps. Hybrid work model.

Qualifications

• 5+ years of experience in product management or equivalent role.
• Experience in advertising product and technology integrations, especially for small businesses.
• Strong UX design mindset and data-driven decision making.

Responsibilities

• Build user experiences that are valuable, simple and intuitive and integrate with LinkedIn's products and 3P platforms.
• Partner with LoBs to enable advertising-based outcomes.
• Make data-driven decisions by pulling and analyzing data from multiple sources.
• Drive product strategy, planning and detailed requirements to create value for customers.
• Generate buy-in with stakeholders and executives across LinkedIn.
• Foster a culture of high-velocity decision making, care, and learning.
• Define product metrics and OKRs to guide success.

Skills

Product Management

Advertising Product

Advertising Technology Integrations

Consumer Monetization

Data Analysis

Education

BS/BA Degree in a technology related field OR equivalent experience

Job description

This role can be based in the Mountain View / Sunnyvale location.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

We are looking for a self-driven and passionate Product Manager to drive development of our small-business advertising products, specifically our Boost products across our flagship and campaign manager experiences. This role is expected to deliver member and customer value by enabling the use of advertising products through simple, easy to use experiences that meet the needs of the core JTBDs of a small business. This role requires someone to work closely with other LinkedIn LOBs (e.g. Talent Solutions, Marketing Solutions, Sales Solutions, Consumer Product) and various cross-functional partners (e.g. data science, design, engineering, marketing, BD) to deliver the best end-solution based on different ways small businesses can get value from the LinkedIn platform.

This role requires a product thinker with strong UX skills, a deep understanding of outcome-driven marketing, and experience with both design and technical integrations of advertising products into owned and operated experiences as well as 3P partner applications. It is a highly visible and impactful role that spans the entire LinkedIn ecosystem and is crucial for LinkedIn to accomplish its mission.

Responsibilities

• Build user experiences that are valuable, simple and intuitive and seamlessly integrate into LinkedIn's member and company-focused products and services and 3P products and platforms
• Partner closely with our LoBs to help enable advertising-based outcomes
• Make data-driven decisions on how best to solve member and customer challenges by pulling and analyzing data from multiple sources
• Drive product strategy, planning, and detailed product requirements to solve these problems and create value for customers
• Generate buy-in and excitement with key stakeholders and executives across LinkedIn
• Contribute toward a team culture focused on high velocity decision making, deep care, and learning
• Define product metrics, objectives, and key results to help guide and measure the success of initiatives and ramps

Basic Qualifications:

• BS/BA Degree in a technology related field OR equivalent experience
• 5+ years of experience in product management or equivalent role

Preferred Qualifications:

• Experience in advertising product and technology integrations, specifically focused on serving small-businesses
• Experience building b2b products with a demonstrated ability to drive product planning, development and launch
• Experience in UX design and experimentation
• Ability to communicate findings clearly to both technical and non-technical audiences

Suggested Skills:

• Product Management
• Advertising Product
• Advertising Technology Integrations
• Consumer Monetization
• Data Analysis

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $126,000 to $207,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

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Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud