Product Manager, Site Experience — eCommerce Growth

Kontoor Brands, Inc.; Denver (CO); Hybrid; USD 82,000 - 115,000; Full time

Benefits offered by this job

Discounts on apparel

Paid Parental Leave

Flexible Fridays

Tuition Reimbursement

Job summary

Kontoor Brands' Helly Hansen unit is seeking a Product Manager, Site Experience to lead strategy, development, and optimization of the ecommerce site experience. You will work cross-functionally with design, engineering, analytics, and marketing teams to improve usability, performance, and conversion.

The ideal candidate has 3-5+ years in product management in ecommerce or digital experiences, strong analytical skills with data tools, hands-on A/B testing, and a passion for customer-centric

Qualifications

• 3-5+ years of experience in product management, preferably in eCommerce or digital experiences.
• Strong analytical skills with experience using data tools such as Google Analytics, Adobe Analytics, Hotjar or similar.
• Hands-on experience with A/B testing, site personalization, and conversion rate optimization.
• Familiarity with UX/UI best practices and front-end technologies (HTML, CSS, JavaScript is a plus).
• Excellent communication and collaboration skills, with experience working in cross-functional teams.
• Ability to balance strategic thinking with tactical execution to drive measurable results.
• Experience with Agile methodologies and product development lifecycle.

Responsibilities

• Develop and execute the product roadmap for site experience, focusing on user engagement, navigation, and conversion optimization.
• Lead A/B testing and experimentation to enhance UX/UI and overall site performance.
• Manage roadmap for platform shopping tools related to site experience.
• Collaborate with UX designers and engineers to implement features that improve customer journey and usability.
• Analyze user behavior, site analytics, and customer feedback to identify pain points and opportunities for enhancement.
• Ensure a seamless, mobile-first experience while optimizing performance across all devices.
• Partner with marketing and merchandising teams to support promotional initiatives and campaign execution on-site.
• Manage backlog and prioritize initiatives based on business impact and customer needs.
• Monitor and improve key site performance metrics, including bounce rates, session duration, and checkout completion rates.

Skills

Google Analytics

Adobe Analytics

A/B testing

UX/UI best practices

Frontend technologies (HTML, CSS, Java

Tools

Shopify

Salesforce Commerce Cloud

Magento

Job description

Kontoor Brands' Helly Hansen unit is seeking a Product Manager, Site Experience to lead strategy, development, and optimization of the ecommerce site experience. You will work cross-functionally with design, engineering, analytics, and marketing teams to improve usability, performance, and conversion.

The ideal candidate has 3-5+ years in product management in ecommerce or digital experiences, strong analytical skills with data tools, hands-on A/B testing, and a passion for customer-centric