Product Manager - Retail Marketing/ E-commerce (Analytics/ Launch)

PeopleGene; Raleigh (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

PeopleGene is seeking a Product Manager – Retail Marketing to lead product strategy, marketing, customer engagement, and go-to-market initiatives for a retail-focused mobile application. This role requires deep knowledge of omnichannel retail and a proven ability to drive growth across mobile, digital, and in-store channels.

The ideal candidate has extensive experience in product management within retail/e-commerce, strong analytics capability, and the ability to collaborate with senior

Qualifications

• 10+ years of overall experience, with minimum 5+ years hands-on Product Management experience in retail/e-commerce for omnichannel marketing.
• Strong understanding of retail industry, customer journeys, retail operations, merchandising, digital commerce, and omnichannel experiences.
• Experience owning product strategy, roadmaps, positioning, prioritization, and go-to-market initiatives.
• Experience with omnichannel retail, loyalty, personalization, promotions, or customer engagement platforms.

Responsibilities

• Develop and manage omnichannel marketing initiatives across mobile, digital, and retail channels to increase product adoption, engagement, and revenue.
• Own the product lifecycle from concept and launch through ongoing enhancement, ensuring the product delivers measurable customer and business value.
• Define and monitor key metrics including conversion, engagement, adoption, retention, customer behavior, and category/product performance; use insights to optimize strategy.
• Develop sales playbooks, training materials, product messaging, and customer-facing collateral tailored to retail stakeholders, buyers, and business users.
• Develop programs and strategies that strengthen retailer and customer relationships while improving the overall product experience across mobile, digital, and physical retail channels.
• Identify opportunities to increase adoption, expand market share, improve profitability, and develop new revenue streams through product and marketing initiatives.
• Present product strategy, performance, insights, and recommendations to senior business stakeholders and drive informed decision-making across the organization.

Skills

Product management

Omnichannel marketing

Retail knowledge

Analytics

Stakeholder communication

Go-to-market

Education

MBA or advanced degree

Job description

We are looking for a Product Manager – Retail Marketing to lead product strategy, marketing, customer engagement, and go-to-market initiatives for a retail-focused mobile application.

Key Responsibilities:

• Develop and manage omnichannel marketing initiatives across mobile, digital, and retail channels to increase product adoption, engagement, and revenue.
• Own the product lifecycle from concept and launch through ongoing enhancement, ensuring the product continues to deliver measurable customer and business value.
• Define and monitor key metrics including conversion, engagement, adoption, retention, customer behavior, and category/product performance. Use insights to continuously optimize the product and marketing strategy.
• Develop sales playbooks, training materials, product messaging, and customer-facing collateral tailored to retail stakeholders, buyers, and business users.
• Develop programs and strategies that strengthen retailer and customer relationships while improving the overall product experience across mobile, digital, and physical retail channels.
• Identify opportunities to increase adoption, expand market share, improve profitability, and develop new revenue streams through product and marketing initiatives.
• Present product strategy, performance, insights, and recommendations to senior business stakeholders and drive informed decision-making across the organization.

Good to have:

• 10+ years of overall experience, with minimum 5+ years of hands‑on Product Management experience in retail/ e-commerce for omnichannel marketing.
• Strong understanding of the retail industry, including customer journeys, retail operations, merchandising, digital commerce, and omnichannel experiences.
• Demonstrated experience owning product strategy, product roadmaps, positioning, prioritization, and go-to-market initiatives.
• Strong understanding of retail marketing and customer engagement strategies. Experience working with large retailers, retail technology platforms, or e-commerce organizations.
• Experience using product and customer analytics to measure performance, identify opportunities, and drive product decisions.
• MBA or advanced degree in Business, Marketing, Product Management, Technology, or a related field is a plus.
• Experience with omnichannel retail, loyalty, personalization, promotions, or customer engagement platforms.