Product Manager, Retail Experience

Cscgeneration 2; Cottonwood Heights (UT); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Paid time off

401(k) match

Medical/Dental/Vision

Employee discounts

Job summary

Backcountry is seeking a Product Manager, Retail Experience to own the roadmap linking our stores with the digital experience. You will shape in-store and online interactions, including loyalty integration and cross-channel flow, guiding a lean team through fast iterations.

You will partner across operations, merchandising, design, engineering, and analytics to drive revenue and conversion across the store network. This role requires travel to stores and a hybrid in Utah.

Qualifications

• 3-5+ years of product management experience in a retail or omnichannel context.
• Experience owning retail, omnichannel, or in-store customer experience.
• Strong analytical skills with data-driven optimization using GA4/Looker/SQL.
• Proven ability to ship iteratively with cross-functional stakeholders.

Responsibilities

• Own the product roadmap for retail customer experience spanning in-store and digital touchpoints.
• Build cross-channel experiences like BOPIS, ship-from-store, and in-store returns.
• Extend loyalty and recognition into stores aligning with online behavior.
• Translate store operations needs into actionable product requirements.
• Define success metrics and use data to decide what to build next.
• Collaborate with engineering on POS, inventory, order management, and customer data systems.

Skills

Product management

Retail experience

Data analysis

Cross-functional collaboration

GA4/Looker/SQL

Roadmap ownership

User experience

AI tools in product

Travel readiness

POS systems

Inventory systems

Tools

Looker

SQL

GA4

Job description

Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection.

Reports to: Vice President of Product and UX

Location: Cottonwood Heights, Utah (Hybrid - 3x/week in-office), with regular travel to stores

Retail is a growing part of Backcountry's business, and the customer experience across stores and Backcountry.com needs to feel like one brand rather than two systems. As Product Manager, Retail Experience, you will own the product roadmap for everything that bridges our physical stores and the digital experience.

At six to twelve months, success looks like measurable growth in cross-channel revenue and store conversion, a unified retail experience customers can feel, and a roadmap that store operations, merchandising, and engineering trust and rally behind. You will be building for a store fleet that will look different a year from now than it does today.

This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.

• Own the product roadmap for retail customer experience, spanning the in-store journey and the digital touchpoints that connect stores to Backcountry.com.
• Build and improve cross-channel experiences including buy online pick up in store, ship from store, store inventory visibility on product pages and search, and in-store returns.
• Extend loyalty and customer recognition into the store so that membership, points, and order history work the same at the register as they do online.
• Partner with store operations and store teams to understand how stores actually run, then translate that into product requirements that hold up on a busy Saturday.
• Design the customer experience for store services such as rentals, fittings, and tuning — including how customers book, pay, and pick up.
• Define success metrics for retail initiatives, instrument them properly, and use data and experimentation to decide what to build next.
• Work with engineering on the systems behind the experience — point of sale, inventory, order management, and customer data — and make smart calls about what to integrate versus what to rebuild.
• Create repeatable playbooks and requirements so that bringing a new store or group of stores onto the experience is a known process rather than a one-off project.
• Partner across engineering, design, merchandising, marketing, analytics, and operations to turn business goals into shipped product.
• 3-5+ years of product management experience.
• Experience owning retail, omnichannel, or in-store customer experience, or closely adjacent commerce products.
• Working understanding of retail systems such as point of sale, inventory and order management, and customer data platforms.
• Demonstrated impact on conversion, revenue, or operational efficiency with measurable results.
• Strong analytical and experimentation skills, with experience using GA4, Looker, SQL, or similar tools.
• Ability to ship iteratively and keep momentum through rapid release cycles.
• Excellent communication skills and the ability to influence cross-functional stakeholders, including store leadership and field teams.
• Willingness to travel to stores regularly and to work onsite three days per week in Utah.
• Hands-on experience using AI tools within product workflows — pulling live context from project and documentation tools, prototyping instead of slide-decking, and automating repetitive work.
• Experience launching product in new stores, new markets, or newly integrated businesses.
• Experience with rental, service, or appointment-based retail models.
• Background in outdoor, specialty, or hardgoods retail.

The people who do best here are builders. They take ownership, move fast, and want to see the direct impact of their work.

• Team Impact: Own the customer experience for a part of the business Backcountry is actively investing in and growing, and build a team/cross-functional initiatives that deliver against it.
• Ground-Floor Scope: Shape how retail and digital fit together while the patterns are still being set — not inherit someone else’s. Product leadership and strategic influence grow alongside the product.
• Full Ownership: Own team performance and delivery end to end, from roadmap through shipped product, with the autonomy to make real calls.
• Competitive Benefits: Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.

CSC Generation is an equal opportunity employer. All qualified applicants will receive consideration without regard to any characteristic protected by law. If you need an accommodation during the application process, contact [e-mail].

Employment is contingent on a background check, including verification of prior employment dates.