Product Manager (Noodle)

HYH America; Irvine (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

HYH America seeks a driven Product Manager to own the noddle category in the U.S. market, translating strategy into action across product, marketing, distribution and operations.

The role partners with Marketing and Sales to drive launches, sustain in-market performance, and growth, with hands-on execution and cross-functional leadership across teams.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• Minimum 5+ years of experience in Product Management, Brand Management, or Commercial/GTM roles.
• Strong background in CPG / Food industry, especially noodles or adjacent categories.
• Proven track record in end-to-end product commercialization in the U.S. market.

Responsibilities

• Own day-to-day execution across product, marketing, distribution, and operations.
• Lead category ownership and manage noodle product portfolio including assortment, pricing, and packaging.
• Execute GTM strategies and coordinate cross-functional efforts across Sales, Marketing, Supply Chain, and Operations.
• Lead product-level marketing initiatives and align features with consumer messaging.
• Partner with Supply Chain to manage production planning, forecasting, and inventory.
• Track KPIs (ACV, velocity, in-store execution) and provide actionable insights.
• Act as central coordinator across internal teams to ensure alignment and delivery.

Skills

Cross-functional leadership

Analytical skills

Project management

Communication

Education

Bachelor’s degree in Marketing or related field

Job description

We are seeking a highly driven and hands‑on Product Manager to support the growth and commercialization of the noodle category in the U.S. market.

This role plays a critical part in managing and growing the category, with strong ownership of execution across product, marketing, distribution, and operations. The ideal candidate will work closely with the Marketing and Sales teams to translate strategy into action, ensuring successful launches and sustained in‑market performance.

ROLES&RESPONSIBILITES

1. Category Ownership (Noodle)

• Support the management and performance of the noodle category performance in the U.S. market
• Own day‑to‑day execution across product, marketing, distribution, and operations
• Support and influence category direction while ensuring strong in‑market execution and growth
• Manage the noodle product portfolio, including assortment, pricing, and packaging execution (product Lifecycle)
• Support product positioning and ensure alignment with market needs and competitive landscape
• Partner cross‑functionally to drive product readiness and successful presence

3. Go-To‑Market & Commercialization

• Execute GTM strategies for noodle products in alignment with category direction
• Coordinate cross‑functional efforts across Sales, Marketing, Supply Chain, and Operations
• Support channel expansion and retail execution initiatives
• Ensure strong retail readiness (pricing, promotions, assortment, shelf strategy)

4. Marketing & Brand Execution

• Lead execution of product‑level marketing initiatives
• Collaborate on messaging, campaigns, and content development
• Ensure alignment between product features and consumer communication
• Support culturally relevant marketing initiatives where applicable

5. Distribution & Operations Management

• Partner with Supply Chain and Operations to manage:
• Production planning and inventory management
• Demand forecasting and replenishment execution
• Ensure alignment between product availability and market demand
• Proactively identify and resolve operational issues impacting performance

6. Performance Management

• Track and monitor key KPIs including:
• Distribution (ACV, TDP)
• Velocity and in‑store execution
• Analyze performance data and provide actionable insights and recommendations
• Support category performance reviews and business planning

7. Cross‑Functional Leadership

• Act as a central point of coordination across internal teams
• Ensure clear communication and alignment across functions
• Support delivery of cross‑functional initiatives with accountability and urgency

QUALIFICATIONS

Qualifications

• Bachelor’s degree in Marketing or a related field.
• Minimum 5+ years of experience in:
• Product Management, Brand Management, or Commercial/GTM roles
• Strong experience in CPG / Food industry (required) - Experience in noodle, instant food, or adjacent categories (highly preferred)
• Proven experience supporting or managing end‑to‑end product commercialization in the U.S. market

Preferred Qualifications

• Experience working in fast‑paced, high‑growth environments
• Strong understanding of U.S. and Korean cultural trends; knowledge of K‑pop culture is a strong plus, particularly in driving culturally relevant consumer engagement
• Strong ownership mindset with hands‑on execution ability
• Ability to manage end‑to‑end business processes and multiple priorities
• Solid understanding of:
• U.S. retail landscape
• Distribution and channel dynamics
• Marketing and brand development
• Marketing execution
• Product lifecycle and commercialization processes
• Strong analytical, problem‑solving, and project management skills

PHYSICAL DEMANDS & WORK ENVIRONMENT

• Must be able to remain in a stationary position and operate office equipment for a prolonged period.
• Physical activities include, but are not limited to, constant manual dexterity, moving about the work site, and/or handling objects weighing up to 20 lbs.
• Must be able to work a schedule that supports business operations, including occasional weekends, holidays, and hours outside of the normal work schedule, as needed.
• Must be able to travel as business needs require (up to 35% travel).
• Other infrequent physical activities include, but not limited to, positioning self to complete assigned tasks, and ascending/descending floors and/or ladders.

COMPENSATION

• Base salary range: $90,000 - $120,000 per year, commensurate with experience, qualifications, and demonstrated expertise.

Equal Opportunity Statement

HYH America is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.