Brand Manager

Sun Noodle; Carlstadt (NJ); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Creative culture centered around craft

Global exposure

Job summary

Sun Noodle is seeking a Brand Manager to support the Marketing team by leading cross functional teams to drive business growth and guide brand development from start to finish. Responsibilities include owning consumer insights, championing brand voice, and developing plans for American Retail and College/University channels.

The role requires a Bachelor’s Degree and at least 3 years in brand marketing, ideally with a Consumer Goods or food service background.

Qualifications

• Bachelor’s Degree and minimum 3 years of work/intern experience in brand marketing or related field.
• Background in Consumer Goods (CPG) and/or food service strongly preferred.
• Strategic thinker who pushes the business forward.
• Ability to analyze consumer data to determine insights and strategy.

Responsibilities

• Own a deep understanding of the target consumer to guide strategy and execution.
• Champion brand voice and positioning across markets and regions.
• Develop and execute brand plans for American Retail and College/University channels.
• Leverage sales data and consumer research to identify growth opportunities.
• Drive cross-functional teams to deliver strategies for short- and long-term goals.
• Direct external creative agencies, timelines, and performance metrics.
• Partner with R&D and sales to create concepts and commercialize products for American Retail.
• Oversee marketing budgets, invoices, and monthly expense reconciliations.
• Lead trade show strategy and execution for grocery and non-commercial channels.
• Shape Sun Noodle digital marketing strategy and oversee the Social Media Manager.

Skills

Brand marketing

Data analysis

Presentation skills

Communication

Education

Bachelor’s Degree or higher in Marketing/related field

Job description

Are you known to bring warmth, energy, and joy to everything you touch? Then please keep reading because we’re looking for talent like you.Founded in Hawai‘I in 1981, Sun Noodle is a family-owned company dedicated to the craft of fresh, premium noodles. With production facilities in Hawai‘I, California, New Jersey, and Rotterdam, Sun Noodle serves both world-class chefs and everyday noodle lovers. Through quality, creativity, and care, we aim to brighten people’s days with every bowl of noodles. Expect camaraderie, fun company events, and plenty of noodle tastings as part of your everyday life here. That’s enough about us for now. Below, we’ll share a little bit more about what we’re looking for in you.

Role Overview

TheBrand Manageris responsible forsupporting theMarketing teamby leading cross functional teams to drive business growth, guiding brand development projects from start to finish.

Key Responsibilities:

• Own a deep understanding of the target consumer to guide strategy and execution.
• Champion brand voice and positioning, reviewing and approving assets and content across markets and regions.
• Develop and execute brand plans for American Retail and College and University channels, ensuring alignment with company goals.
• Leverage sales data and consumer research toidentifybusiness growth opportunities and evaluate the competitive landscape.
• Drive cross-functional teams to deliver strategies to achieve both short-and long-term goals.
• Direct external creative agencies, overseeing creative development timelines and performance metrics.
• Partner with R&D and sales to create concepts and commercialize new products for American Retail
• Oversee the marketing budgets for American Retail and College and University marketing budget, managing invoices, reconciling monthly expenses, andmaintainingaccuratebudget records.
• Lead trade show strategy and execution for Grocery and Non-Commercial channels, including booth setup, promotional planning, press materials, andlogistics.
• Shape Sun Noodle digital marketing strategy and oversee the Social Media Manager, providing direction and regular performance feedback.
• Other duties as assigned

Experience & Qualifications

• Must LOVE noodles!
• Bachelor’s Degree and minimum 3 years of work / intern experience in brand marketing or related field. Background in Consumer Goods (CPG) and/or food servicestronglypreferred.
• Strategic thinker who is always pushing the needs of the business forward
• Ability to analyze consumer data todetermineinsights and strategy.
• General organizational and time management skills
• Effective presentation, written & verbal communications skills
• Flexible and quick learner; easily able to adapt to new systems and structure
• Able to provide andmaintainreliable records and able to perform tasks efficiently and accurately
• Follows andmaintainsSUN NOODLE’s Good Manufacturing Practices and good hygiene practices

What We Offer

• Opportunity to shape an iconic and growing food brand
• A creative culture centered around craftsmanship, collaboration, and continuous improvement
• Exposure to a global business with diverse initiatives - from ramen festivals to retail roadshows to restaurant collabs
• Competitive compensation and benefits