Product Manager, Media and Digital

Moore; Lanham (MD); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Healthcare

Paid holidays

Generous PTO

Diversity & inclusion

Job summary

Moore, a data-driven CXM leader, seeks a Product Manager, Media and Digital, to translate client and business needs into clear product requirements and roadmaps while collaborating with cross-functional teams.

This remote, full-time role focuses on measurement, attribution, platform integrations, and continuous improvement across channels used to reach supporters, with impact on outcomes.

Qualifications

• Must have at least 6+ years in product management or related roles.
• Experience with media/digital marketing tech is preferred.
• Excellent written and verbal communication across technical and non-technical stakeholders.
• Proven ability to elicit and document requirements from diverse stakeholders.

Responsibilities

• Work with Media and Digital leaders, clients, and cross-functional teams to design and develop solutions.
• Define and communicate product vision, requirements, and recommendations to stakeholders and teams.
• Own backlogs and contribute to roadmaps for Media and Digital aligned to user value and business goals.
• Lead data integrations and reporting across media platforms with data engineering.
• Define metrics to measure media impact, attribution, and cross-channel evaluation.

Skills

Product management

Agile methodologies

Stakeholder management

Data-driven decision making

Requirements gathering

Cross-functional collaboration

Marketing tech knowledge

Education

Bachelor's degree

Tools

JIRA

Confluence

Job description

• Base Pay $120,000.00 - $150,000.00 / Year
• Job Category Product Management, Media and Digital
• Employee Type Full-Time Regular

Description

As a Product Manager, Media and Digital on the Innovation & Development team, you will support and manage product initiatives across Moore’s Media and Digital roadmap. You will translate media, client, and business needs into clear product requirements, manage backlogs and roadmap priorities, and work closely with Media and Digital leaders, engineering, data management, data science, analytics, operations, finance, design, and go-to-market partners to deliver measurable outcomes. This is a hands‑on product role focused on measurement, attribution, platform integrations, digital audience acquisition, and continuous improvement across the channels our clients use to reach supporters.

This is a full‑time, salaried, US‑based remote position.

Moore is a data‑driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation‑led company that is the largest marketing, data and fundraising company in North America serving the purpose‑driven industry with clients across education, association, political and commercial sectors.

Check out www.WeAreMoore.com for more information

Your Impact:

• Work closely with Media and Digital leaders, clients, and cross‑functional business teams to understand their problems and goals, then partner with internal teams and subject‑matter experts to design and develop solutions.
• Clearly define and communicate product vision, requirements, and recommendations to media stakeholders, internal partners, and product development teams to drive alignment on strategies and priorities.
• Own product backlogs and contribute to roadmaps for Media and Digital, ensuring priorities align to user value, strategic goals, and business outcomes.
• Lead reporting and data integrations across media platforms, partnering with data engineering to deliver reliable, consistent channel performance data.
• Shape how Moore measures media impact, including attribution, matchback , and cross‑channel evaluation methods that help clients understand what is driving results .
• Evaluate third‑party data partners and inventory opportunities, and help define data reuse, suppression, and governance policies that protect quality and value.
• Document product requirements, user stories, and acceptance criteria, and help lead development efforts to plan, review, test, and track delivery progress.
• Apply sound judgment when prioritizing client and media team needs, new capabilities, platform improvements, technical dependencies, and operational excellence.
• Define and use product, adoption, data quality, and operational metrics to develop recommendations and measure outcomes.
• Coordinate product discovery, delivery, limited releases, launch, enablement, stakeholder communications, and post‑release learning across cross‑functional teams

Your Profile:

• 6+ years of experience in product management, product ownership, business analysis, or a closely related role, ideally in digital media, adtech , or marketing technology.
• Hands‑on familiarity with digital media channels and platforms, including paid search, paid social, email, SMS, and programmatic.
• Working knowledge of marketing measurement concepts such as multi‑touch attribution, matchback , incrementality testing, and TV or offline attribution.
• Experience delivering data and reporting integrations with media platforms and third‑party APIs in partnership with data engineering teams.
• Experience with tools such as JIRA, Confluence, or similar Agile management platforms.
• Proficiency in writing product requirements, user stories, and acceptance criteria.
• Proven ability to elicit and document requirements from diverse stakeholders, including business leaders and technical teams.
• Strong ability to break down ambiguous problems into actionable requirements and prioritized work.
• Data‑informed mindset with experience defining and tracking product success metrics.
• Excellent written and verbal communication skills with the ability to work across technical and non‑technical stakeholders.
• Knowledge of nonprofit fundraising, direct mail, email and SMS acquisition, or third‑party data partnerships is preferred.
• Bachelor’s degree required ; equivalent practical experience considered.

Benefits and Perks:

• Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.