Product Manager - Lifecycle (Hybrid) - (Non-IT)

CareFirst BlueCross BlueShield; Baltimore (MD); On-site; USD 71,000 - 142,000; Full time

Job summary

CareFirst BlueCross BlueShield in Baltimore seeks a Product Manager - Lifecycle to champion and grow product lines, align with our brand and user experience, and drive financial performance. You will coordinate the activities to bring products to market while addressing pricing, operations, distribution, and sales within the portfolio.

You will produce executive-level analyses and recommendations for Senior Leadership on what products to retain or retire, and conduct market and pricing analyses

Qualifications

• Bachelor's Degree in Marketing, Business or related field (or 4 additional years of relevant work experience).
• At least 3 years product analysis, product management or related business experience.
• Strong analytical and communication skills for presenting complex issues clearly.

Responsibilities

• Build relationships with other departments to propose and partner on product development and implementation.
• Identify short/long-range strategies and resources for product expansion/ contraction and optimize launches.
• Analyze data and recommend pricing strategies, monitor budget and expenditures.

Skills

Analytical skills

Cross-functional teamwork

Relationship building

Negotiation

MS Office

Education

Bachelor's Degree in Marketing, Business or related field OR equivalent experience

Tools

MS Word

Excel

PowerPoint

Job description

Resp & Qualifications

The Product Manager - Lifecycle is responsible for championing and growing product lines to meet financial goals and align with our brand and user experience. Product Manager - Product Development will conceive of and produce executive level product analyses and recommendations for Senior Leadership that include what products to retain and what products to retire based on data. They will produce competitive product and pricing analyses to demonstrate areas of opportunity and implement strategies to capture those opportunities within assigned product lines. The Product Manager - Lifecycle is responsible for coordinating the activities required to bring the product to market and mitigates issues related to pricing, operations, distribution, and the sale of products within their assigned portfolio. They will apply professional knowledge to resolve any issues by aligning solutions with organizational policies and procedures.

Purpose

The Product Manager - Lifecycle is responsible for championing and growing product lines to meet financial goals and align with our brand and user experience. Product Manager - Product Development will conceive of and produce executive level product analyses and recommendations for Senior Leadership that include what products to retain and what products to retire based on data. They will produce competitive product and pricing analyses to demonstrate areas of opportunity and implement strategies to capture those opportunities within assigned product lines. The Product Manager - Lifecycle is responsible for coordinating the activities required to bring the product to market and mitigates issues related to pricing, operations, distribution, and the sale of products within their assigned portfolio. They will apply professional knowledge to resolve any issues by aligning solutions with organizational policies and procedures.

Essential Functions

• Serve as a representative building relationships with other departments to collaboratively propose and partner on product development and implementation to introduce new product components or enhance existing products or product lines. Collaborate on resolving operational issues related to maintaining product levels and achieving organizational goals.
• Partner with Manager, Product Lifecyle and Director, Product Life Cycle to identify short and long-range strategies as well as resources needed for product expansion and contraction within organization. View product portfolio comprehensively to assess the breadth and depth of product offerings. Provide product insight and direction to optimize new product launches. Conduct and manage primary and secondary market research products, including partnering with marketing and sales to leverage findings into successful product launch.
• Analyze data and make strategic recommendations including recommending pricing strategies, and monitoring budget and expenditures. Analyze, interpret, and translate data both internally and externally to understand target markets and opportunities. Monitor the market; competitive, technology, and regulatory environments. Perform operational tasks within the product lifecycle to include new product introduction, planning and scheduling, availability, and dashboard management.

Supervisory Responsibility

Position does not have direct reports but is expected to assist in guiding and mentoring less experienced staff. May lead a team of matrixed resources.

Qualifications

Education Level: Bachelor's Degree in Marketing, Business or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Experience: 3 years product analysis, product management or related business experience.

Knowledge, Skills And Abilities (KSAs)

• Highly developed analytical skills and must be able to effectively communicate complex marketing and business related issues to a diverse audience (both written and orally).
• Ability to build productive relationships, be effective in individual and group meetings, be skilled in conflict resolution negotiations, and be able to lead and work effectively on cross-functional teams.
• Aggressive in desire to produce innovative alternatives, and be willing to defend suggestions in varied circumstances.
• Proficient in Word, Excel, and Powerpoint.

Salary Range

Salary Range: $71,280 - $141,570

Salary Range Disclaimer

The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

Department

Product Lifecycle and Strategy

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Federal Disc/Physical Demand

Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

Physical Demands

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship.