Product Manager II, YouTube Creator Monetization

Google LLC; San Bruno (CA); On-site; USD 163,000 - 236,000; Full time

Job summary

Google LLC is seeking a Product Manager II for YouTube Creator Monetization to drive core monetization strategies and creator experiences within the YouTube Partner Program. You will define eligibility criteria, user journeys for various creator archetypes, and launch new monetization features while evaluating external earnings like brand sponsorships.

Collaborate with engineering, UX/UI, legal, and finance to translate strategic decisions into scalable product implementations that empower

Qualifications

• 5 years of experience in product management or a related technical role.
• 2 years of experience managing the product lifecycle, defining product strategy, or scaling technical products and programs.

Responsibilities

• Own the evolution of YPP program structures and rules, identifying opportunities to support creators across different monetization features and their career journeys.
• Evaluate and drive new strategic monetization features, such as evolving YPP capabilities to better support brand deals, shopping, fan funding, and more.
• Translate ambiguous, high-impact strategic decisions into clear product implementation that directly enhance how creators earn on the platform and help make YouTube the most rewarding place for creators.
• Partner closely with cross-functional leads (in engineering, UX/UI, go-to-market, legal, finance, and others) to build creator experiences and modernize programs, driving alignment through effective communication and objective, data-driven decision-making.

Skills

Product management

Lifecycle management

Strategic thinking

Cross-functional leadership

Education

Bachelor's degree or equivalent practical experience

Job description

Product Manager II, YouTube Creator Monetization

Share Product Manager II, YouTube Creator Monetization

• Bachelor's degree or equivalent practical experience
• 5 years of experience in product management or a related technical role.
• 2 years of experience managing the product lifecycle, defining product strategy, or scaling technical products and programs.

Preferred qualifications:

• Experience with monetization products, the creator economy, or managing large-scale, multi-tiered or multi-sided programs.
• Knowledge of UX design and user journeys to build seamless experiences for creators.
• Ability to simplify complex workflows, combined with strategic outlook and strong commercial acumen.
• Demonstrated program outlook and product leadership, including the ability to evaluate new features and define complex eligibility rules.
• Excellent problem solving skills, cross-functional alignment, and a high degree of comfort navigating ambiguous environments.

About the job

The Creator Monetization team is responsible for driving and evolving the YouTube Partner Program (YPP) and monetization experiences to meet the needs of creators around the world as our landscape, products and business objectives evolve. We set the strategy, design, and execute the programs that delivered $100B in earnings to 3M+ creators over the past 4 years. YPP’s mission is to attract, invest in, and recognize all promising and trusted creators to ensure they lean into YouTube. We build global programs and experiences that help make YouTube the best place for creators to grow their channels and build their businesses.

As a Product Manager for YPP Programs, you will lead high-priority strategic product initiatives and creator experiences across the YouTube Partner Program. This role focuses on driving core creator monetization strategy such as defining eligibility criteria, determining user journeys for different creator archetypes, launching new monetization features, and evaluating how YPP can better support external earnings like brand sponsorships. You will significantly contribute to how our programs evolve to ensure YouTube remains the most rewarding place for Creators.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

About the job

The Creator Monetization team is responsible for driving and evolving the YouTube Partner Program (YPP) and monetization experiences to meet the needs of creators around the world as our landscape, products and business objectives evolve. We set the strategy, design, and execute the programs that delivered $100B in earnings to 3M+ creators over the past 4 years. YPP’s mission is to attract, invest in, and recognize all promising and trusted creators to ensure they lean into YouTube. We build global programs and experiences that help make YouTube the best place for creators to grow their channels and build their businesses.

As a Product Manager for YPP Programs, you will lead high-priority strategic product initiatives and creator experiences across the YouTube Partner Program. This role focuses on driving core creator monetization strategy such as defining eligibility criteria, determining user journeys for different creator archetypes, launching new monetization features, and evaluating how YPP can better support external earnings like brand sponsorships. You will significantly contribute to how our programs evolve to ensure YouTube remains the most rewarding place for Creators.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $163000 - $236000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

• Own the evolution of YPP program structures and rules, identifying opportunities to support creators across different monetization features and their career journeys.
• Evaluate and drive new strategic monetization features, such as evolving YPP capabilities to better support brand deals, shopping, fan funding, and more.
• Translate ambiguous, high-impact strategic decisions into clear product implementation that directly enhance how creators earn on the platform and help make YouTube the most rewarding place for creators.
• Partner closely with cross-functional leads (in engineering, UX/UI, go-to-market, legal, finance, and others) to build creator experiences and modernize programs, driving alignment through effective communication and objective, data-driven decision-making.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionly by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.