product manager for a health coaching app

Simple Life App; United States; Hybrid; USD 67,000 - 101,000; Full time

Benefits offered by this job

The equipment needed to do the job

A premium Palta Family subscription (S

21 Days annual leave, plus bank/h

Office in Limassol (hybrid) or remote

Job summary

Simple Life App, an AI-powered health coaching platform, seeks a growth-focused leader to own the web-to-app subscription funnel and drive paid acquisition across Meta, TikTok, and Google. You will own revenue opportunities and coordinate across design, product, and analytics.

The role requires 6+ years in growth or product roles for consumer subscriptions, managing people, and hands-on testing of funnels, pricing, trials, and offers.

Qualifications

• 6+ years in growth or product roles at consumer subscription businesses.
• 2+ years managing people (PMs, designers, or analysts).
• End-to-end ownership of a web-to-app or web subscription funnel with real paid traffic.
• Experience with paid acquisition across Meta, TikTok, Google.
• Hands-on A/B testing experience with warm-up strategies.
• Strong analytical skills and building growth models.
• Experience aligning marketing, product, and engineering towards shared goals.
• Results-driven and comfortable in fast-moving environments.

Responsibilities

• Own conversion to purchase, incremental revenue, refunds, and first renewals.
• Allocate team capacity to maximize revenue opportunities.
• Test flows and segments across paywalls, pricing, trials, and offers.
• Collaborate with performance marketing on strategy and messaging.
• Design acquisition flows by channel, intent, source, and behavioral data.
• Build funnels, attribution views, and dashboards; fix drop-offs.
• Translate user feedback into revenue-driving journeys.
• Apply UX and sales psychology to increase perceived value and reduce friction.
• Work with analytics, engineering, and product to ship end-to-end features.
• Set direction and run the team’s experimentation engine with data-driven decisions.

Skills

Conversion optimization

Growth/product leadership

Team management

Paid acquisition

A/B testing

Analytics

Cross-functional alignment

Experimentation

Storytelling & UX psychology

Tools

Meta Ads

TikTok Ads

Google Ads

Analytics tools

Job description

Simple Life is an AI-powered health coaching app for adults who want to lose weight and live a healthier lifestyle. It offers a sustainable approach based on ease, personalization, and real-life support. The app has had over 17 million downloads and more than 300,000 five-star reviews.

Задачи:

• Own conversion to purchase, incremental revenue, refunds, and first renewals
• Allocate team capacity, including design time shared with adjacent product areas, to the biggest revenue opportunities
• Test flows and segments based on user intent, warm-up and quiz logic, paywalls, pricing, trials, offers, and upsells
• Work with performance marketing on creative strategy and messaging across ads, onboarding, and offers
• Design acquisition flows around channel, user intent, source, and behavioral profile
• Build behavioral funnels, attribution views, and dashboards; identify and fix drop-off points
• Turn user feedback and insights into journeys that convert
• Apply UX and sales psychology, including personalization, social proof, urgency, and storytelling, to increase perceived value and reduce friction
• Work with analytics, engineering, and product teams to ship end to end and prioritize by revenue impact
• Set direction and run the team's experimentation engine while analyzing data and funnels hands-on

Требования:

• 6+ Years in growth or product roles at consumer subscription businesses
• 2+ Years managing people, including PMs, designers, or analysts
• End-to-end ownership of a web-to-app or web subscription funnel with real paid traffic (≥ $[X] a month in spend), with measurable results
• Working knowledge of paid acquisition, including Meta, TikTok, Google, and how creative or channel changes affect funnels
• Hands-on experience with A/B testing, including warm-up strategies, and the judgment to assess results
• Strong analytical skills, including hands-on analysis of behavioral and payment data and experience building and using growth models
• Experience aligning marketing, product, and engineering teams around shared goals
• Results-driven, comfortable in a fast-moving environment, and able to iterate quickly based on data and feedback
• Balances user experience and revenue, combines data with creative problem-solving, communicates clearly, and keeps up with the subscription industry

Условия:

Competitive salary package commensurate with experience, plus stock options

• The equipment needed to do the job
• A premium Palta Family subscription (Simple, Flo, Zing, etc.)
• 21 Days annual leave, plus bank holidays
• Office in Limassol (hybrid) or a remote option for candidates residing outside of Cyprus