Product Manager - Folding Carton

BW Papersystems; Madison (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

BW Papersystems, part of the Barry‑Wehmiller Group, seeks an experienced Product Manager to lead folding carton product strategy and lifecycle. You will drive vision, align cross-functional teams, and translate market insights into customer-centric solutions with measurable business impact.

Leadership responsibilities include influencing stakeholders, guiding products from concept to retirement, and delivering go-to-market plans in collaboration with sales and marketing.

Qualifications

• Bachelor’s degree in Business, Engineering, or related field is required or equivalent.
• MBA or advanced degree preferred to drive strategic initiatives.
• 5–8+ years of product management experience with ownership of complex products or platforms.
• Proven track record delivering successful products and measurable business impact.
• Strong leadership, communication, and stakeholder-management skills.

Responsibilities

• Define product vision, strategy, and multi-year roadmaps aligned with business objectives.
• Lead product lifecycle from ideation through launch and end of life.
• Translate market insights and customer needs into actionable requirements.
• Collaborate with engineering to deliver scalable, high-quality solutions.
• Drive go-to-market planning with sales and marketing.

Skills

Strategic mindset

Executive communication

Cross-functional leadership

Data-driven

Stakeholder management

Ambiguity navigation

Education

Bachelor’s degree in Business, Engineering, or related field

MBA or advanced degree preferred

Job description

BW Papersystems, part of the Barry‑Wehmiller Group, builds capital equipment that transforms paper into products for consumers – every day, around the world. We offer innovative technologies, service and parts, and years of global experience in corrugating, finishing, slitting and packaging, stationery, bookbinding and security documents. Customers rely on our machines to produce and convert items such as corrugated boxes, folding cartons, passports, notebooks, copy paper, board, and coated and other specialty papers. For more information, visit bwpapersystems.com.

Job Description

We are seeking an experienced and strategic Product Manager to lead the development and execution of our folding carton product portfolio. This role is responsible for driving product vision, shaping long‑term strategy, and delivering customer‑centric solutions that create measurable business impact. The Product Manager will serve as a key leader, working cross‑functionally to align teams, influence stakeholders, and guide products from concept through end of life.

Key Responsibilities/Complexities

• Define and drive product vision, strategy, and multi‑year roadmap aligned with business objectives
• Lead complex product initiatives from ideation through launch and full product lifecycle
• Translate market insights, customer needs, and data into actionable product requirements
• Determine value proposition/positioning of the product in the market and competitive differentiation
• Partner with engineering to deliver scalable, high‑quality solutions
• Collaborate with executive leadership to influence product strategy and prioritization
• Lead cross‑functional alignment across sales, marketing, operations, and customer success
• Drive go‑to‑market planning and execution in partnership with sales and marketing
• Establish KPIs and leverage data analytics to measure performance and inform decisions
• Conduct competitive analysis and identify new market opportunities
• Identify and report crucial trends and influence the industry by maintaining relationships with key customers and others that may influence the industry

Competencies

• Self‑motivated, dynamic and results‑driven
• Strategic mindset with strong business acumen
• Customer‑obsessed and data‑driven
• Ability to navigate ambiguity and drive clarity
• Strong influencing and executive communication skills
• Collaborative, proactive, and highly accountable
• Highly professional product management toolbox for complete lifecycle
• Good common technical understanding
• Proficiency with MS Office

Required Education and Experience

• Bachelor’s degree in Business, Engineering, or related field
• MBA or advanced degree preferred
• 5–8+ years of product management experience, including ownership of complex products or platforms
• Proven track record of delivering successful products and driving measurable business outcomes
• Strong strategic thinking and ability to connect product initiatives to business impact
• Excellent leadership, communication, and stakeholder management skills
• Ability to influence without direct authority and effectively lead cross‑functional teams

Work Environment

The Product Manager works in an indoor office environment. May be exposed to some shop elements. Travel is expected for this position. Anticipated travel requirement is between 25 to 50% and may be more at times in order to complete certain critical required tasks.

At Barry‑Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.

Barry‑Wehmiller is an equal opportunity employer. M/F/D/V. This organization uses E‑Verify.

Applicants may be subject to pre‑employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.

Company

Bw Papersystems