Product Manager - Electronic Shelf Labels (Retail IoT)

Avery Dennison; Arkansas; On-site; USD 119,000 - 159,000; Full time

Benefits offered by this job

401(k) Plan with employer match

Inclusive Care benefits

Medical Insurance options

Paid Time Off

Job summary

Avery Dennison is seeking a Product Manager for Electronic Shelf Labels (storeLink ESL) to own roadmap, optimize unit economics, and lead pilots across stores. You will collaborate with engineering, UX, sales, and operations to deliver a market-leading digital signage solution while reducing labor in store workflows.

The role emphasizes strategic pilots, data-driven decision making, and deep collaboration with retailers to scale enterprise-wide rollouts.

Qualifications

• 4+ years of product management experience with Electronic Shelf Labels
• Experience with hardware and software integrated products, IoT, or large-scale retail technology deployments
• Proven track record of building unit economics and business cases
• Practical use of AI in daily workflows, with ML/LLMs
• Deep understanding of retail operations, pricing systems, POS integration, and planogram management in grocery, drug, dollar, or mass retailers

Responsibilities

• Lead product discovery with engineering and UX teams, often directly in stores, to prove value and address viability risks before committing build capacity
• Own the storeLink ESL roadmap and ESL unit economics, analyzing per-store costs, labor savings, and margins to evaluate retailer customization requests against portfolio-wide lifetime value
• Design strategic pilots with explicit success and kill criteria, ensuring every major bet has a defined test date and stopping initiatives early when data requires a pivot
• Partner with sales, operations, legal, and hardware teams to influence roadmap decisions, build pricing models, and coordinate installation and support at a chain scale
• Cultivate high-trust relationships with retailers from initial pilot through long-term operation, positioning storeLink as the strongest, most labor-reducing ESL solution in the market

Skills

Product management

Product ownership

IoT deployments

Unit economics

AI in workflows

Retail operations

Hardware/Software integration

Job description

Avery Dennison is seeking a Product Manager for Electronic Shelf Labels (storeLink ESL) to own roadmap, optimize unit economics, and lead pilots across stores. You will collaborate with engineering, UX, sales, and operations to deliver a market-leading digital signage solution while reducing labor in store workflows.

The role emphasizes strategic pilots, data-driven decision making, and deep collaboration with retailers to scale enterprise-wide rollouts.