Product Manager, DTC Customer Journey (Shopify)

Paula's Choice Skincare; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Health, vision, and dental benefits

Flexible spending account

Generous PTO

Product samples and discounts

Dog-friendly policy

Job summary

Paula’s Choice Skincare seeks a Product Manager to own and advance the day-to-day roadmap for our DTC Shopify site, spanning discovery, checkout, post-purchase, and repeat purchases.

You will partner with UX, Engineering, CRM, Analytics, Creative, and Merchandising to translate customer insights into clear roadmaps, measure impact with KPIs, and drive improvements that boost conversion, AOV, and LTV.

Qualifications

• 3+ years of product management, digital product, ecommerce, or DTC customer experience with backlog/roadmap ownership.
• Hands-on Shopify experience: themes, apps, checkout, and collaboration with developers.
• Strong UX instincts and experience partnering with designers on research, wireframes, prototypes, and usability testing.

Responsibilities

• Manage day-to-day DTC roadmap: prioritizing, sequencing, and unblocking work on the Shopify site, checkout, and post-purchase experiences.
• Map end-to-end customer journey using analytics, session data, and feedback to identify friction and opportunities.
• Partner with UX to turn research into designs, prototypes, and A/B tests to improve conversion, AOV, and retention.
• Break down business requirements into user stories with acceptance criteria; work with Engineering and development in Agile sprints on Shopify.
• Run the experimentation backlog: hypotheses, test design, readouts, and rollout decisions.
• Prepare clear business cases and recommendations to help leadership, marketing, and merchandising understand priorities.

Skills

Product backlog management

Analytical thinking

Communication

Stakeholder management

Agile experience

Tools

Jira

Confluence

Google Analytics

PowerBI

Shopify

Job description

Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:

• Build Trust:We set the standard for skincare, transparency, and shared knowledge.
• Be Bold:We lead through innovation and by challenging the status quo.
• Act with Kindness:We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community:We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog-friendly office?

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.

How you’ll have an impact at Paula’s Choice:

At Paula’s Choice, we pride ourselves in providing an inspiring DTC destination for skincare lovers and truth seekers. To support our growth in the US and AU, we are searching for a Product Manager to manage and advance the day-to-day roadmap that optimizes the customer journey across our DTC site on Shopify, from first visit and product discovery through checkout, post-purchase, and repeat purchase.

This role will contribute directly to conversion, AOV, and LTV. You will help own the always-on roadmap: prioritizing what ships next, coordinating work with UX and Engineering, and making sure releases are measured and learned from. You will also turn customer insight and data into clear stories that align creative, merchandising, and engineering partners around shared priorities.

You will partner closely with UX, Engineering, CRM, Analytics, Creative, and Merchandising to deliver customer-centric experiences. Your strategic mindset and analytical skills will help identify the highest-value friction points and opportunities, while your product leadership will bring them to life through Agile workflows. Your curiosity about Shopify, UX, and evolving digital trends will keep Paula’s Choice ahead of the curve in how customers discover, engage with, and repurchase our products.

As Product Manager, a typical day might include a mix of the following

• Managing the day-to-day DTC roadmap: prioritizing, sequencing, and helping unblock work across the Shopify site, checkout, and post-purchase experiences
• Mapping the end-to-end customer journey and using analytics, session data, and customer feedback to find friction and the highest-value opportunities
• Partnering with UX to turn research and insight into designs, prototypes, and A/B tests that improve conversion, AOV, and retention
• Breaking down business requirements into clear user stories and acceptance criteria, and working with Engineering and development partners to ship in Agile sprints on Shopify (themes, apps, and checkout)
• Running the experimentation backlog: hypotheses, test design, readouts, and rollout decisions
• Supporting the story behind the roadmap: preparing clear business cases, test readouts, and recommendations that help leadership, marketing, and merchandising understand priorities and trade-offs
• Partnering with CRM, Creative, and Marketing so site experiences stay aligned with campaigns, promotions, and launches
• Measuring impact with KPIs (conversion, AOV, LTV, retention), reporting results, and iterating to optimize
• Researching and benchmarking competitors, Shopify apps and platform features, and personalization tools to keep Paula’s Choice at the forefront of the customer experience

The details

• Location: Fully remote, US based
• Hours: Typical PST business hours, some flexibility required
• Physical requirements: Ability to handle both long periods of sitting and long periods of screen time
• Travel requirements: Up to 10%

What you’ll bring to the table

• 3+ years of product management, digital product, ecommerce, or DTC customer experience, with demonstrated ability to manage a product backlog or roadmap
• Hands-on Shopify experience: you know how themes, apps, and checkout work, and you can partner with developers to scope, ship, and QA changes on the platform
• Strong UX instincts and experience working side by side with designers on research, wireframes, prototypes, and usability testing, with a mobile-first mindset
• Strong communication and storytelling: you can turn data and customer insight into clear roadmaps, recommendations, and business cases for cross-functional partners, in writing and in person
• Proven ability to manage a day-to-day roadmap or backlog: prioritizing work, sequencing releases, and balancing trade-offs across stakeholders
• Familiarity with Agile workflows and tools such as Jira, Confluence, or similar
• Strong analytical skills with experience in A/B testing, KPI tracking, and leveraging analytics tools (e.g., Google Analytics, PowerBI, Quantum Metrics)
• Excellent communication, organizational, and stakeholder management skills

What can help you really stand out

• Shopify Plus experience, including checkout customization and working with agency or in-house developers
• Experience with CRO and experimentation frameworks
• Klaviyo, SFCC, and/or SFMC experience
• Experience with personalization platforms, recommendation engines, or CDPs, and curiosity about how AI can improve the shopping journey
• B2C ecommerce experience with a focus on customer acquisition and retention

What we offer you:

• A robust benefits package including health, vision, dental, retirement and more
• Flexible spending account, Employee assistance program
• Fitness perks, meditation app membership and more
• Product samples and discounts
• Generous PTO
• For candidates local to Seattle, we have a great location in the heart of Seattle’s beautiful International District. We also have a dog-friendly office!
• Exceptional environment – we work hard and celebrate our accomplishments. You might catch our teams volunteering, at Mariner’s games or connecting at happy hours

Note: At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position requirements.

Approximate Salary Range Based on Experience and Location:

$110,000 - $130,000 USD/annually

Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.

Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.

Please note:

At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [e-mail]. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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