Global Brand Manager

Paula's Choice Skincare; United States; Hybrid; USD 105,000 - 115,000; Full time

Benefits offered by this job

Generous paid time off

Learning and development resources

Wellness benefits and product samples

Dog-friendly office

Job summary

Paula’s Choice Skincare is seeking a Global Brand Manager to lead multi-region campaigns, launch planning, and performance reporting. You will partner with Creative, Social, Influence, Copy, and regional teams to translate clinical claims into compelling campaigns and manage cross-functional timelines.

This role requires strong financial acumen, presentation skills, and a collaborative, detail-oriented approach to growing the brand across North America, Europe, APAC, and ANZ.

Qualifications

• 3–5 years of experience in brand marketing, product marketing, or a related role within beauty/skincare/CPG.
• Strong familiarity with the beauty industry and prestige retail dynamics (Sephora), DTC, and Amazon channels.
• Solid financial and numbers acumen: budgeting, ROI, and spend tracking.
• Marketing reporting experience translating data into insights for leadership.
• Experience coordinating regional or international marketing across multiple markets.

Responsibilities

• Develop brand strategy and campaign concepts grounded in clinical claims and competitive insights.
• Collaborate with Creative, Social, Influence, Copy, and regional teams to build cross-channel campaigns (DTC, Amazon, Sephora).
• Manage global launch timelines and maintain launch workstream ownership and risks.
• Track budgets, ROI, and performance reporting; provide leadership-ready updates.
• Coordinate between brand strategy and regional execution teams across NA, EU, APAC, ANZ and build local relevance.

Skills

Brand marketing

Beauty industry knowledge

Financial acumen

Marketing analytics

Regional/international marketing

Project management

Presentation skills

Communication

MS Office

Collaboration / detail-oriented

Tools

PowerPoint

Excel

Job description

Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:

• Build Trust:We set the standard for skincare, transparency, and shared knowledge.
• Be Bold:We lead through innovation and by challenging the status quo.
• Act with Kindness:We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community:We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog-friendly office?

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.

How you’ll have an impact at Paula’s Choice:

At Paula's Choice, we believe that great brands are built through strong storytelling, clear strategy, and disciplined execution. As Global Brand Manager, you'll help bring marketing strategy to life for key campaigns within our portfolio. Supporting campaign architecture, launch execution, and post-launch performance reporting. This role partners closely across Creative, Social, Influence, Copy, and regional teams, and gives you the chance to build both your strategic and financial skill set while working alongside more senior marketers.

Marketing budget management and performance reporting are a core part of this role. You'll help manage marketing spend across campaigns, track budget against actuals, and make sure spend stays aligned with ROI expectations. You'll also support the reporting cadence that shows leadership how campaigns are performing, helping turn campaign and launch data into clear, useful updates.

This is a great opportunity for someone looking to grow their brand marketing career: translating clinical claims and competitive insight into compelling campaigns, helping manage multi-region launch timelines, and building strong financial and reporting fundamentals along the way.

As a Global Brand Manager, a typical day might include a mix of the following:

Brand Strategy & Campaign Development

• Support the development of brand marketing strategy for assigned campaigns, including positioning, campaign platforms, and creative briefs grounded in clinical claims substantiation and competitive intelligence.
• Partner with Creative, Social, Copy, and Influence teams to help build full-funnel campaign elements (paid, earned, owned) that flex across DTC, Amazon, and prestige retail partners (e.g., Sephora).
• Maintain go-to-market toolkits, marketing SharePoint content, launch tiering, and brief templates that keep cross-functional teams aligned and moving at pace.

Global Launch & Timeline Management

• Manage launch timelines across phased global rollouts, coordinating dependencies across Creative, Retail, Media, and regional brand teams.
• Maintain RACI matrices across launch workstreams to help keep ownership clear and delivery on track.
• Flag timeline risks early and help identify mitigation options in partnership with your manager.

Marketing Financial Acumen & Reporting

• Support marketing budget allocations that tie investment to expected volume, share, and ROI outcomes.
• Manage early read and post launch performance reporting across DTC, Amazon, and Sephora, helping synthesize data into clear updates for leadership.
• Partner with Finance and cross-functional analytics partners to track campaign spend against budget and flag variances.
• Contribute to a measurement framework that connects marketing activity to business results.

Regional & Cross-Functional Partnership

• Coordinate between brand strategy and regional execution teams across North America, EU, APAC, and ANZ, helping adapt campaigns to local market needs.
• Build relationships with regional creative, retail media, and commercial stakeholders to support consistent brand expression with local relevance.
• Help prepare materials for leadership and cross-regional updates on strategy and performance for assigned campaigns.

Presentation & Communication

• Build clear, well-organized PowerPoint decks, Excel models, and PDFs that communicate strategy, performance, and recommendations.
• Present brand strategy, launch plans, and performance updates to your manager and cross-functional partners with confidence.
• Other responsibilities as assigned by your manager.

The Details:

• Location: Seattle, WA Headquarters (hybrid/onsite) or remote eligible, but must be West Coast based
• Reports to: Senior Director of NA Integrated Campaigns and Global Retail Marketing
• Hours: Full-Time; typical business hours with some flexibility required for global time zone coordination
• Physical Requirements: Ability to handle long periods of screen time & sitting
• Travel Requirements: Occasional domestic and international travel for launch events, retail partner meetings, and regional team collaboration

What you’ll bring to the table:

• 3–5 years of experience in brand marketing, product marketing, or a related role—ideally within beauty, skincare, or a comparable prestige/CPG category.
• Familiarity with the beauty industry, including exposure to prestige retail dynamics (e.g., Sephora), DTC, and Amazon channels.
• Solid financial and numbers acumen: comfort working with spend models, ROI cases, and budget trackers, and pulling out clear takeaways.
• Marketing reporting skills: experience supporting performance reporting and helping translate campaign data into useful insight.
• Exposure to regional or international marketing, with interest in coordinating execution across multiple markets and cross-functional teams.
• Strong timeline and project management skills, with experience supporting multi-workstream launches against deadlines.
• Strong presentation skills, with the ability to build clear, professional decks and materials.
• Strong written and verbal communication skills, with good judgment navigating ambiguity and competing priorities.
• Proficiency with Microsoft Office (PowerPoint, Excel) required; experience with marketing analytics, retail media, or reporting platforms is a plus.
• A collaborative, detail-oriented mindset with a bias toward action and a passion for building brands people trust.

*Please note these benefits are only available to full-time Paula's Choice employees.

Note: At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.

Approximate Salary Range Based on Experience and Location:

$105,000 - $115,000 USD/annually

#LI-MS1

Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.

Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.

Please note:

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