Product Manager - Ditch Witch (HDD Tooling & Drill Pipe)

Venture Products; Perry (OK); In loco; USD 110.000 - 160.000; Tempo pieno

Descrizione del lavoro

Ditch Witch, a premier division of The Toro Company, is seeking a Product Marketing Manager for HDD Tooling & Drill Pipe in Perry, OK. The role leads the product portfolio through its lifecycle, guides market research, and defines strategy to meet growth targets.

You will collaborate with engineering, sales, and marketing to launch products, drive market insight, and ensure alignment with business goals. This position emphasizes industry expertise and customer focus.

Mansioni

• Manage assigned product portfolio throughout the entire product lifecycle to maximize ROI.
• Lead VOC activities and market research to understand customer requirements and drive product decisions.
• Develop and execute an annual MGPP defining market needs, trends and customer expectations.
• Develop and execute a clear product vision.
• Develop and execute product strategies aligned with corporate goals.
• Create and develop business cases for new products based on market knowledge, competitive landscape, emerging technology, and customer needs.
• Champion new product development using the 1PDS stage gate process; advocate for customers and set specs and targets.
• Collaborate with engineering and test functions to ensure design criteria, serviceability, and test plans for quality and warranty.
• Develop product launch plans, coordinate daily product management tasks, and launch new products with marketing, training, and sales teams.
• Engage in the IBP process with responsibility for new product annual sales, inventory projections, and transition planning.
• Plan and deliver product sales training for launches, including live events and webinars.
• Provide internal teammates and dealer channel with timely product positioning information.
• Monitor and analyze market share, retail indicators, and order activity to understand performance.
• Collaborate with sales and finance on product pricing strategies.
• Support industry trade shows and events as subject matter expert.
• Cross-team collaboration to support strategic priorities and provide jobsite overview.
• Work with customers, dealers, and internal reps to drive strategy and decision making for best-in-class products.
• Complete other assignments as required.

Descrizione del lavoro

Who Are We?

Ditch Witch is a premier division of The Toro Company. At Ditch Witch in Perry, Oklahoma we pride ourselves on being the leading manufacturer in the underground pipe and cable market. Our plant in Perry stands out because it's a place for people to learn and thrive. We enjoy coming to work because our plant is our community, we see our teammates not only as coworkers but as neighbors and family members. All of our locations build the intricate network of machinery that contributes to the Ditch Witch Division. We contribute to building communities, cities, and the world.

Sponsorship:

Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.

Product Manager for HDD Tooling & Drill Pipe:

This Product Marketing Manager role supports the Ditch Witch Division's multi-brand product strategy for an assigned product portfolio through its entire lifecycle. Product Managers must have an in-depth knowledge of the underground construction industry, customer segments and consistently demonstrate a strong business acumen. Key functions include: identifying best solutions for customer needs, providing insight into growth opportunities, and leading new product priorities. They are responsible for product specifications, setting financial targets, and understanding market timelines. Product Managers are key advisors to both leadership and cross-functional teams guided through their insights that shape product positioning, go-to-market strategies, competitive landscapes, and value-add innovation. Their influence ensures alignment between business objectives, customer needs, and market responsiveness through the global multi-generational product planning process (MGPP), day-to-day management and the ability to provide clear direction. This position represents the company strategically serving as an industry expert both internally and externally.

What Will You Do?

• Manage assigned product portfolio throughout the entire product lifecycle to maximize ROI.
• Lead global Voice of the Customer (VOC) activities and other market research to fully understand customer requirements and drive decisions for assigned product line(s) that position us as leader in the industry.
• Develop, present, and execute an annual MGPP for assigned product portfolio. Define the market needs, trends, and customer expectations.
• Develop the product and strategic vision.
• Develop, communicate, and execute clearly defined product strategies to meet the company's corporate goals.
• Create and develop business cases for new products based on market knowledge, competitive landscape, emerging technology, and customer needs.
• Champion of new product development, utilizing the 1PDS stage gate process, serving as the advocate for the customer and communicating clear product specifications, performance requirements, and identifying necessary financial targets.
• Collaborate with engineering and test functions to ensure appropriate design criteria, serviceability, and test plan for quality and lowest warranty.
• Develop product launch plans, coordinate daily product management tasks, and effectively launch new products in collaboration with marketing, training, and sales teams.
• Engage in the Integrated Business Planning (IBP) process, with primary responsibility for new product annual sales, inventory projections, as well as transition planning.
• Plan and deliver product sales training for launches, including participation in live training events and recorded product webinars.
• Provide internal teammates and dealer channel with timely and accurate product positioning information. (i.e. product launches, discontinuations, enhancements, stop shipments, regulation changes or other key communications.)
• Monitor and analyze market share, retail indicators, and order activity to understand performance and competitive positioning.
• Collaborate with sales and finance teams regarding product pricing strategies.
• Support industry trade shows, customer experience events, and other key divisional events, activities, initiatives as the subject matter expert.
• Cross team collaboration for the broader portfolio to effectively support strategic priorities and provide comprehensive jobsite overview.
• Work closely and regularly with customers, dealers, and internal representatives to drive product strategy, acceptance and decision making for best-in-class products.
• Complete other special assignments, duties, and tasks as required.
• Be the industry expert that represents the company's interest in the assigned portfolio.
• Build and maintain strong relationships with engineering, sales, customer care, operations, dealer channel, and DW leadership team.

Note: The responsibilities and tasks outlined in this document are not exhaustive and may change as det