Product Manager, Digital Sales Platform

Ally-Financial; Charlotte (NC); Hybrid; USD 110,000 - 180,000; Full time

Benefits offered by this job

Time Off (paid)

401K with match

Tuition reimbursement

Employee stock purchase plan

Health insurance

Well-being programs

Relocation assistance (where eligible)

Job summary

Ally Financial seeks a Digital Sales Platform Product Manager within the Marketing team to own the storefront and authenticated cross-selling experiences across web and app. You will define the backlog, drive innovation, and prioritize enhancements that maximize ROI for the core selling platform, including components, APIs, modules, and templates.

Reporting to the Director Lead – Digital Sales / Storefront, you will partner with Technology, UX, Content Strategy, Business Line Product Owners, and

Qualifications

• 7+ years of product or marketing experience with development teams in Agile environments.
• Bachelor’s degree in Business, Information Systems, CS, Marketing, or related field.
• Experience with web analytics tools (Adobe, Google) preferred.

Responsibilities

• Own backlog for the digital storefront and cross‑selling experiences across web and app.
• Partner with Technology to refine stories and balance enhancements with business needs.
• Collaborate with UX, Content Strategy, and Marketers to align channel strategy.
• Drive improvements to boost conversion and ROI across the storefront platform.

Skills

Agile experience

Web analytics

VOC data

Stakeholder management

Contentful

React

GitLab workflows

AWS/S3

Mobile app environments

Education

Bachelor’s degree in Business, Information Systems, Computer Science, Marketing, or related field

Tools

Contentful

React

GitLab

AWS/S3

Job description

Ally and Your CareerAlly Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We love this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?Work Schedule : Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.The OpportunityThe Digital Sales Platform Product Manager within the Marketing team owns a revenue-generating platform for the public website (storefront) and authenticated cross-selling experiences in the web and app. This role will be responsible for defining the backlog, driving innovation, and prioritizing enhancements that maximize return-on-investment for the core selling platform, including components, APIs, modules, page templates, and all work that requires software engineering. Reporting to the Director Lead – Digital Sales / Storefront.The Work ItselfKey Responsibilities:Uses customer insights, experimentation, and performance data to identify opportunities and prioritize investments in the digital sales platform across web and app.Partners with the Technology team by writing and refining stories, prioritizing their direct backlog and balancing technical enhancements against business priorities.Participates in daily/weekly Agile routines with the team (stand ups, planning, refinement) as a member of the Scrum Team.Collaborates with UX, Content Strategy, Business Line Product Owners, and Marketers to deliver an integrated channel strategy, assess value, build business cases, and implement changes that achieve business goals.Deliver an increase in conversion via more effective storefront components and platform capabilities that grow our customer base for Deposits and Invest.Identify operational efficiency and manage third-party solutions that support that platform.Define a scalable platform that is efficient and delivers an increased speed to market for feature delivery.Effectively presents strategy and content recommendations to partners across the organization, including senior and executive level management.Leverages website performance data and industry trends to recommend and lead enhancements to site merchandising, content, features and toolsBalances a sales and service minded approach to create incremental business value while ensuring compliance with brand standards and industry regulationsTriages production issues with business and technology partners to ensure swift and satisfactory resolution with minimal impact to users and the businessCreates a consistent, proactive reporting routine for standard program updates and all testing effortsRemains engaged in all steps of the enhancement and sprint process, including business validation/testing and participation in regularly scheduled technology releasesQualifications:5+ years of professional product or marketing experience working with development teams in an Agile environment.Bachelor’s degree in Business, Information Systems, Computer Science, Marketing, or related fieldExperience with web analytics tools preferred (Adobe, Google)Knowledge of website platforms and ability to drive enhancements to a core platform and define “the What.”Knowledge of a Content Management Systems, API driven digital products, and Agile delivery.Knowledge of Contentful, React applications, GitLab workflows, AWS/S3, and mobile app environments.Passionate about delivering amazing customer experiences and using VOC, data, and performance to measure success.Critical thinker, driven by data, strong analysis skills and an enthusiasm for digital.Thrives in a fast-paced, self-directed, team environment and is comfortable presenting ideas and concepts across all levels, both inside and external to the organization.Strong organizational and planning skills requiredAble to grasp technical concepts and convey them in a simple, friendly mannerMinimum Qualifications7+ years of relevant experience or equivalent combination of education and experienceHigh school Diploma or GED equivalentHow We'll Have Your BackAlly's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.Other Compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdfWho We Are :Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on \"Doing it Right\" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com .Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.In accordance with the Americans with Disabilities Act, if after review of the position expectations, you believe that you may need a medical accommodation to fulfill the duties of this role, please email [e-mail] with details of your accommodation request.Base Pay Range$110,000.00 - $180,000.00An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.Incentive Compensation:This position is eligible to participate in our annual incentive plan.