Product Manager, Digital Engagement & Personalization

Valley Bank; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Valley Bank is looking for a Digital Engagement expert in New York City. You will be responsible for optimizing in-app messaging, improving client interactions, and driving product engagement across digital channels.

The ideal candidate will have a minimum of 5 years in product management and a proven track record of enhancing digital experiences while achieving measurable business outcomes.

Qualifications

• 5+ years of experience in digital product management, CRM, or in-app personalization, preferably in financial services.
• Track record of owning outcomes (conversion, adoption, satisfaction).
• Hands-on experience with messaging platforms.

Responsibilities

• Own product strategy and roadmap aligned to business goals.
• Manage digital experiences, improve usability and conversion.
• Define key performance metrics and track their performance.

Skills

Digital product management

CRM

In-app personalization

Analytical skills

Stakeholder management

Lean environment expertise

Influencing skills

Education

High School or GED

Business degree in Business, Design, Technology, or related field

Tools

Braze

Salesforce Marketing Cloud

Pega

Microsoft Office

Job description

Valley Bank is looking for a Digital Engagement expert in New York City. You will be responsible for optimizing in-app messaging, improving client interactions, and driving product engagement across digital channels.

The ideal candidate will have a minimum of 5 years in product management and a proven track record of enhancing digital experiences while achieving measurable business outcomes.