In-App Personalization & Engagement Lead

Valley National Bank; New York, Northern (NY, KY); Hybrid; USD 98,000 - 172,000; Full time

Job summary

Valley National Bank is seeking a product owner to lead in-app messaging across digital surfaces, owning configuration, targeting, and A/B testing. You will drive continuous optimization and partner with Marketing and Technology in an Agile setup.

You will identify opportunities from customer behavior, define success metrics, and advocate for the customer while ensuring regulatory alignment. This role is full-time and customer-focused on growth initiatives.

Qualifications

• 5+ years in digital product management or in-app personalization, preferably in financial services.
• Track record of owning outcomes (conversion, adoption, satisfaction).
• Hands-on experience with Braze, Salesforce Marketing Cloud, or Pega.
• Strong analytical skills to design experiments and interpret results.
• Experience managing intake and prioritization across multiple stakeholders.
• Ability to work in a lean environment and influence without authority.
• Excellent communication and collaboration across teams.

Responsibilities

• Own product strategy and roadmap aligned to business goals.
• Manage end-to-end digital experiences to improve usability and conversions.
• Define KPIs and use data to drive decisions.
• Leverage data and AI insights for personalization and automation.
• Translate business needs into user stories and backlog.
• Collaborate with technology and design in Agile delivery.
• Drive ongoing optimization with experimentation and learning.
• Ensure alignment with regulatory and risk requirements.
• Be the voice of the customer and monitor post-launch performance.

Skills

Digital product management

CRM

In-app personalization

Data analysis

Experiment design

Cross-functional collaboration

Stakeholder management

Education

High School Diploma or GED

Tools

Braze

Salesforce Marketing Cloud

Pega

Microsoft Office

Job description

Valley National Bank is seeking a product owner to lead in-app messaging across digital surfaces, owning configuration, targeting, and A/B testing. You will drive continuous optimization and partner with Marketing and Technology in an Agile setup.

You will identify opportunities from customer behavior, define success metrics, and advocate for the customer while ensuring regulatory alignment. This role is full-time and customer-focused on growth initiatives.