In-App Personalization & Engagement Lead

Valley National Bank; New York (NY); Ibrido; USD 98.000 - 172.000; Tempo pieno

Descrizione del lavoro

Valley National Bank is seeking a product owner to lead in-app messaging across digital surfaces, owning configuration, targeting, and A/B testing. You will drive continuous optimization and partner with Marketing and Technology in an Agile setup.

You will identify opportunities from customer behavior, define success metrics, and advocate for the customer while ensuring regulatory alignment. This role is full-time and customer-focused on growth initiatives.

Competenze

• 5+ years in digital product management or in-app personalization, preferably in financial services.
• Track record of owning outcomes (conversion, adoption, satisfaction).
• Hands-on experience with Braze, Salesforce Marketing Cloud, or Pega.
• Strong analytical skills to design experiments and interpret results.
• Experience managing intake and prioritization across multiple stakeholders.
• Ability to work in a lean environment and influence without authority.
• Excellent communication and collaboration across teams.

Mansioni

• Own product strategy and roadmap aligned to business goals.
• Manage end-to-end digital experiences to improve usability and conversions.
• Define KPIs and use data to drive decisions.
• Leverage data and AI insights for personalization and automation.
• Translate business needs into user stories and backlog.
• Collaborate with technology and design in Agile delivery.
• Drive ongoing optimization with experimentation and learning.
• Ensure alignment with regulatory and risk requirements.
• Be the voice of the customer and monitor post-launch performance.

Conoscenze

Digital product management

CRM

In-app personalization

Data analysis

Experiment design

Cross-functional collaboration

Stakeholder management

Formazione

High School Diploma or GED

Strumenti

Braze

Salesforce Marketing Cloud

Pega

Microsoft Office

Descrizione del lavoro

At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice--building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth--with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.

At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you--working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients--that includes all our associates as well.

What Will You Own

In-App Messaging Execution and OptimizationYou will build, launch, and optimize Valley's in-app messaging across all digital surfaces, spanning banners, cards, interstitials, coach marks, and inline contextual prompts. You will own the configuration, targeting logic, and suppression rules within our messaging platform, maintain a prioritized backlog, and deliver improvements through regular release cycles. A/B and multivariate testing is a core part of how you work, not an occasional project.

Proactive Opportunity Identification: You will not wait for the business to bring you messaging ideas. You will continuously analyze customer behavior, product penetration, feature adoption gaps, and lifecycle signals to identify where targeted messaging can move a business KPI, then build the case and drive it. Your roadmap should reflect your own point of view about where the digital channel can create the most value, informed by data and pressure-tested with stakeholders. The pipeline of opportunities you develop is as much a measure of your performance and the results you deliver.

Decisioning and GovernanceYou will own the rules that determine what a customer sees, how often, in what sequence, and through what format. This includes message fatigue thresholds, audience segmentation, lifecycle trigger logic, and the intake process for all internal teams requesting digital placements. You will make and defend prioritization calls when competing requests exceed available inventory. You will remove underperforming messages as readily as you launch new ones.

Performance AccountabilityEvery message type you own will have a defined KPI. You will track and report on contribution to digital cross-sell conversion, feature adoption, and customer satisfaction, and you will be expected to show improvement over time. This is not a volume role. It is an outcomes role.

Partnership with MarketingYou will co-build Valley's digital messaging capability alongside Marketing, a discipline that is new to both teams. You own the digital execution, governance, and performance side. Marketing contributes brand voice, content, and campaign thinking. You are the accountable voice for what the digital surface carries at any given time and bring the channel perspective into planning early.

Partnership with TechnologyYou will participate in agile planning cycles as a product owner, bringing clearly defined requirements, acceptance criteria, and business context. You hold the business decisions within this domain and are accountable for outcomes once capabilities are live.

Compliance and Content GovernanceYou will build and maintain clear review workflows for all message types, particularly those carrying disclosures, regulatory language, or product claims, enabling Valley to move quickly while meeting its compliance obligations.

What You Bring

• 5+ years of experience in digital product management, CRM, or in-app personalization, preferably in financial services or a similarly regulated environment
• A track record of owning outcomes (conversion, adoption, satisfaction), not just shipping features or running campaigns
• Hands-on experience with messaging or personalization platforms such as Braze, Salesforce Marketing Cloud, Pega, or equivalent
• Strong analytical instincts with the ability to design experiments, interpret results, and iterate with confidence
• Experience managing intake and prioritization across multiple stakeholder groups with competing priorities
• Comfort operating in a lean environment where you are expected to do the work, not just direct it
• Ability to influence without authority across Marketing, Technology, and business line partners

Expected Work Hours

40

Job Description

Responsibilities include but are not limited to:

• Own product strategy and roadmap, aligning initiatives to business goals, customer needs, and performance insights.
• Manage end-to-end digital experiences, identifying and prioritizing improvements that enhance usability, conversion, engagement, and efficiency.
• Define and track key performance metrics (e.g., adoption, conversion, activation, engagement, satisfaction) and use data to inform decisions.
• Leverage data and AI-driven insights to identify opportunities for personalization, automation, and improved customer outcomes.
• Translate business needs into product requirements, including user stories, acceptance criteria, and backlog prioritization.
• Partner with technology and design teams to deliver high-quality, scalable solutions in an agile environment.
• Drive ongoing optimization, including experimentation (A/B testing), iterative improvements, and continuous learning.
• Collaborate across stakeholders to ensure alignment with business, regulatory, risk, and operational requirements.
• Act as the voice of the customer, ensuring solutions are intuitive, integrated, and aligned to customer expectations.
• Evaluate emerging technologies, including AI and automation capabilities, to enhance product functionality and operational efficiency.
• Monitor product performance post-launch, identifying issues, risks, and opportunities to improve outcomes.

Requirements

Required Skills:

• Ability to prioritize and manage workflow.
• Ability to work in a team environment.
• Ability to build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
• Be an expert with respect to the competition.
• Demonstrate the ability to interact and cooperate with all company employees.
• Excellent written and verbal communication skills.
• Expertise using Microsoft Office applications.

Required Experience:

• High School or GED and a minimum of 5 years in product management, product development or product ownership.
  Demonstrated experience managing end-to-end product lifecycle.

Preferred Experience:

• Business degree in Business, Design, Technology, or related field.
• Background in service design, journey mapping, or design systems.
• Familiarity with AI-enabled products and responsible AI design principles.
• Experience working across digital and assisted channels.

Full-time/Part-time

Full-time

FLSA

Exempt

Location(s)

New York , New York , United States

Total Rewards Summary

We provide a comprehensive and competitive total rewards package including base salary determined by factors such as the role, relevant experience, skill set, and geographical location. Eligible positions may also be eligible to receive commission-based compensation and/or discretionary incentive compensation, which may be awarded as cash or forfeitable equity, recognizing individual performance and contributions.

In addition to financial compensation, we offer a robust suite of benefits tailored to meet diverse employee needs based on eligibility criteria. These include comprehensive health care and insurance plans, retirement savings options, tuition and adoption reimbursement programs, paid time off, mental health support, and other valuable benefits programs. Further details regarding total compensation and benefits will be shared during the hiring process.

Pay Range $98,400.00 - $171,900.00 / year

Pay Transparency

In order to support the Fair Compensation Strategy by the US Govt., HR Dept., clients are required to adhere to "Pay Transparency Law"; in the impacted states; that have mandated the employers to list the salary ranges in Job advertisements or postings for job opportunities and Job promotions.

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Employer Privacy Policy

Valley is an equal opportunity/affirmative action employer. All qualified applicants are encouraged to apply and will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected status or characteristic.

If you are a person with a disability and need a reasonable accommodation to search or apply for a career opportunity, please call us at 800-652-6500, option 2, for assistance with an alternate method of access. A response to your accommodation request may take up to two business days. Other inquiries to this number will not receive a response.

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