Product Manager , CRM Platform Specialist

Ford; Dearborn (MI); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Ford in Dearborn, MI is seeking a Product Manager for Salesforce Platform & Engineering to define the multi-year roadmap for our Global CRM ecosystem. You will align business goals with technical execution, ensuring scalable, secure, and high-performing platforms.

You will lead agile ceremonies, drive DevOps excellence with tools like Copado and GitHub Copilot, and mentor a team of PMs and TPMs to deliver 0-to-1 solutions from inception to launch.

Qualifications

• Bachelor's degree or equivalent combination of relevant education and experience.
• 7+ years of Product Management experience, with at least 2+ years specifically focused on the Salesforce/CRM ecosystem.
• Deep understanding CRM/Salesforce architecture (Multi-tenancy, Mulesoft APIs/Integrations, RestfulAPI, Cloud Computing, batch data ingestion, etc.).
• 2+ years of experience managing a platform "as a product," focusing on scalability and customer satisfaction.
• 2+ years of working in Agile/Scrum methodologies with tools like JIRA.

Responsibilities

• Platform Strategy & Roadmap: Define and execute a multi-year roadmap for the Salesforce platform.
• Platform Health: Prioritize technical debt, refactoring, and architectural upgrades.
• Technical acumen: Evaluate architectures balancing value and health for informed decisions.
• ROI & Value: Track platform KPIs like deployment frequency and uptime.
• Engineering & DevOps Excellence: Own DevEx tools and CI/CD processes like Copado and GitHub Copilot.
• Governance: Enforce guardrails, coding standards, security, monitoring and data compliance.
• Stakeholder & Team Leadership: Collaborate with PMs, enterprise architects, legal, data engineers.
• Backlog Management: Translate complex needs into well-defined user stories.
• Mentorship: Guide junior PMs, TPMs on Salesforce practices.
• Technical Product Discovery: Evaluate third-party integrations and Salesforce features.

Skills

Platform as a Product

Roadmap development

Agile/Scrum

Stakeholder management

DevEx / Developer productivity

CI/CD

Salesforce / CRM architecture

Education

Bachelor's degree or equivalent

Master's degree (nice to have)

Tools

Copado

GitHub Copilot

Salesforce DX

JIRA

Jenkins

Job description

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

In this position...

As a Product Manager for Salesforce Platform & Engineering, you will define and execute the overarching vision for our Global CRM ecosystem and Enterprise center of excellence. You will serve as the link between business objectives and technical implementation, ensuring the platform remains scalable, secure, and performant. Your mission is to treat the "Platform as a Product," driving a roadmap that prioritizes engineering excellence, CI/CD maturity, and developer productivity. We are seeking a strategic leader who excels in navigating high-ambiguity environments and can translate abstract visions into the concrete technical requirements needed to build "0 to 1" solutions from inception to launch.

Based in Dearborn, MI, this is a hybrid position with a requirement to be onsite four or more days per week. Relocation assistance may be available for qualified candidates.

You'll do...

Platform Strategy & Roadmap:

• Vision & Strategy: Define and execute a multi-year roadmap for the Salesforce platform that aligns with department and enterprise goals.
• Platform Health: Prioritize technical debt, refactoring, and architectural upgrades alongside business-facing features.
• Technical acumen: Proven ability to evaluate the pros and cons of complex technical architectures, balancing immediate business value with long-term platform health to make informed, data-driven decisions.
• ROI & Value: Track and report on platform-level KPIs, such as deployment frequency, system uptime, and total cost of ownership (TCO).

Engineering & DevOps Excellence:

• Developer Experience (DevEx): Own the tools and processes that enable developers to work efficiently (e.g., GitHub CoPilot).
• CI/CD Oversight: Partner with Engineering Leads to optimize the release management pipeline (e.g., Copado) to ensure fast, safe deployments.
• Governance: Establish and enforce platform guardrails, including coding standards, approved architectural patterns, ensure Data Subject Requests compliance, prod monitoring, and security protocols.

Stakeholder & Team Leadership:

• Cross-functional Collaboration: Act as the liaison between business product managers, enterprise architects,legal, data engineers and cross-functional teams.
• Backlog Management: Lead agile ceremonies, translating complex and most times, ambiguous, technical needs into well-defined user stories and acceptance criteria for execution.
• Mentorship: Guide junior PMs, TPMs and peers on Salesforce best practices, execution strategy and product management methodologies.

Technical Product Discovery:

• Vendor Management: Evaluate third-party integrations and Managed Packages to ensure they meet security and performance standards.
• Feature Advocacy: Stay ahead of Salesforce's release cycle, identifying new features and unlocking new channels(e.g., Data Cloud, AI/Einstein, Flow enhancements, IVI, WhatsApp) that can be leveraged to solve business problems.

You'll have...

• Bachelor's degree or equivalent combination of relevant education and experience
• 7+ years of Product Management experience, with at least 2+ years specifically focused on the Salesforce/CRM ecosystem.
• Deep understanding CRM/Salesforce architecture (Multi-tenancy, Mulesoft APIs/Integrations, RestfulAPI, Cloud Computing, batch data ingestion, etc.).
• 2+ years of experience managing a platform "as a product," focusing on scalability and customer satisfaction rather than just "checking boxes."
• 2+ years of working in Agile/Scrum methodologies with tools like JIRA.

Even better, you may have...

• Master's degree in Computer Science, Engineering, Information Systems, or a related field.
• Exceptional verbal and written communication skills, with a proven ability to articulate the 'how' and 'why' behind technical decisions to both technical and non-technical audiences. You can navigate complex stakeholder landscapes and build consensus around platform priorities.
• Salesforce Certifications: Certified Salesforce Administrator, or System/Application Architect certifications are a significant plus.
• DevOps Knowledge or experience with Salesforce DX and automated testing frameworks (e.g., Copado, Jenkins).
• Data & Analytics experience with Salesforce Data Cloud, Marketing Cloud, Sales Cloud, Mulesoft integrations, MCI/MCE or similar.

You may not check every box, or your experience