Product Manager , CRM Platform Specialist

Lincoln Motor Company; Dearborn (MI); Hybrid; USD 100,000 - 193,000; Full time

Benefits offered by this job

Vehicle discount program

Tuition assistance

Paid time off

Job summary

Ford Motor Company in Dearborn, MI seeks a Product Manager for Salesforce Platform & Engineering to define the CRM ecosystem roadmap and establish a global center of excellence. You will translate business objectives into concrete technical requirements, drive CI/CD maturity, and boost developer productivity in a scalable, secure platform.

Based onsite with a hybrid schedule, you will lead cross‑functional teams, manage backlogs, mentor peers, and partner with architects, legal and data

Qualifications

• Bachelor’s degree or equivalent combination of relevant education and experience.
• 7+ years of Product Management experience, with at least 2+ years on the Salesforce/CRM ecosystem.
• Deep understanding CRM/Salesforce architecture and platform health.

Responsibilities

• Define and execute a multi‑year Salesforce platform roadmap.
• Own DevEx and CI/CD oversight to enable fast, safe deployments.
• Mentor junior PMs and align cross‑functional teams (business, architects, legal, data).

Skills

Platform roadmap

Agile / Scrum

Salesforce CRM

Backlog management

Team leadership

JIRA

DevOps / CI CD

Education

Bachelor’s degree or equivalent

Master’s degree (nice to have)

Tools

Copado

GitHub Copilot

Mulesoft APIs

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Enterprise Technology

plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

In this position

As a Product Manager for Salesforce Platform & Engineering, you will define and execute the overarching vision for our Global CRM ecosystem and Enterprise center of excellence. You will serve as the link between business objectives and technical implementation, ensuring the platform remains scalable, secure, and performant. Your mission is to treat the "Platform as a Product," driving a roadmap that prioritizes engineering excellence, CI/CD maturity, and developer productivity. We are seeking a strategic leader who excels in navigating high-ambiguity environments and can translate abstract visions into the concrete technical requirements needed to build "0 to 1" solutions from inception to launch.

Based in Dearborn, MI, this is a hybrid position with a requirement to be onsite four or more days per week. Relocation assistance may be available for qualified candidates.

What You’ll Do

Platform Strategy & Roadmap

• Vision & Strategy: Define and execute a multi‑year roadmap for the Salesforce platform that aligns with department and enterprise goals.
• Platform Health: Prioritize technical debt, refactoring, and architectural upgrades alongside business‑facing features.
• Technical acumen: Proven ability to evaluate the pros and cons of complex technical architectures, balancing immediate business value with long‑term platform health to make informed, data‑driven decisions.
• ROI & Value: Track and report on platform‑level KPIs, such as deployment frequency, system uptime, and total cost of ownership (TCO).

Engineering & DevOps Excellence

• Developer Experience (DevEx): Own the tools and processes that enable developers to work efficiently (e.g., GitHub CoPilot).
• CI/CD Oversight: Partner with Engineering Leads to optimize the release management pipeline (e.g., Copado) to ensure fast, safe deployments.
• Governance: Establish and enforce platform guardrails, including coding standards, approved architectural patterns, ensure Data Subject Requests compliance, prod monitoring, and security protocols.

Stakeholder & Team Leadership

• Cross‑functional Collaboration: Act as the liaison between business product managers, enterprise architects, legal, data engineers and cross‑functional teams.
• Backlog Management: Lead agile ceremonies, translating complex and most times, ambiguous, technical needs into well‑defined user stories and acceptance criteria for execution.
• Mentorship: Guide junior PMs, TPMs and peers on Salesforce best practices, execution strategy and product management methodologies.

Technical Product Discovery

• Vendor Management: Evaluate third‑party integrations and Managed Packages to ensure they meet security and performance standards.
• Feature Advocacy: Stay ahead of Salesforce’s release cycle, identifying new features and unlocking new channels(e.g., Data Cloud, AI/Einstein, Flow enhancements, IVI, WhatsApp) that can be leveraged to solve business problems.

You’ll have

• Bachelor’s degree or equivalent combination of relevant education and experience
• 7+ years of Product Management experience, with at least 2+ years specifically focused on the Salesforce/CRM ecosystem.
• Deep understanding CRM/Salesforce architecture (Multi‑tenancy, Mulesoft APIs/Integrations, RestfulAPI, Cloud Computing, batch data ingestion, etc.).
• 2+ years of experience managing a platform "as a product," focusing on scalability and customer satisfaction rather than just "checking boxes."
• 2+ years of working in Agile/Scrum methodologies with tools like JIRA.

Even better, you may have

• Master’s degree in Computer Science, Engineering, Information Systems, or a related field.
• Exceptional verbal and written communication skills, with a proven ability to articulate the ‘how’ and ‘why’ behind technical decisions to both technical and non‑technical audiences. You can navigate complex stakeholder landscapes and build consensus around platform priorities.
• Salesforce Certifications: Certified Salesforce Administrator, or System/Application Architect certifications are a significant plus.
• DevOps Knowledge or experience with Salesforce DX and automated testing frameworks (e.g., Copado, Jenkins).
• Data & Analytics experience with Salesforce Data Cloud, Marketing Cloud, Sales Cloud, Mulesoft integrations, MCI/MCE or similar.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company.

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp‑up programs, subsidized back‑up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is a salary grade 7 or 8 and ranges from $99,600-$192,900.

Internal applicants: moving into this role may result in an adjustment to your current compensation based on the posted pay range for this role, taking into consideration your qualifications and other relevant factors.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week.