Product Manager - Commercialization

VALICY; Greenville (NC); Hybrid; USD 100,000 - 130,000; Full time

Job summary

VALICY is seeking a Product Manager - Commercialization to drive how finished products enter the market, prove performance, scale success, and expand footprint in casinos. The role partners with Sales, Marketing, Operations, Data, and customers to ensure deliberate, timely launches and sustainable portfolio value.

The position focuses on aligning product positioning, market communications, and commercial launches with a disciplined lifecycle approach.

Qualifications

• 5-10 years relevant experience in the Casino Industry.
• 5+ years experience working as part of a cross-functional team.
• Experience working on solution development from ideation to release.
• Proven ability to influence cross-functional teams.
• Excellent oral and written communication skills.
• Able to travel as needed.

Responsibilities

• Own the commercial transition once a product enters commercial release.
• Translate Release Ready products into deliberate, coordinated, and measurable market launches.
• Maintain a Commercial ReleaseRoadmap in close coordination with Product Management.
• Translate Release Ready dates into realistic commercial launch windows based on market, customer, operational, and commercial readiness.
• Coordinate with Sales, Marketing, Service / Technical Operations, and other stakeholders to ensure launches are properly prepared.
• Establish launch strategies that provide each game with the opportunity to demonstrate its potential.
• Establish a disciplined approach to expanding the product footprint within new and existing casinos.
• Product performance and scaling.
• Use objective performance data to guide placement, expansion, retention, and conversion decisions.
• Establish appropriate performance expectations and review products against those expectations throughout their commercial lifecycle.
• Balance revenue optimization with customer relationships, property needs, and long-term account value.
• Maximize the lifetime commercial value of every installed unit.
• Partner with Product Management to ensure commercial feedback informs future product and portfolio planning.
• Partner with Service / Technical Operations to ensure products are operationally supported in the field.
• Work with Marketing to align commercial launches, product positioning, and market communications.
• Maintain strong customer relationships and use customer feedback to inform commercial decisions.
• Create clear accountability across functions for launch, placement, performance, expansion, and conversion activities.

Skills

Cross-functional teamwork

Communication

Problem solving

Influence

Travel readiness

Job description

Job Title: Product Manager - Commercialization

Department: Casino

Reports To: Director of Product Management

Status: Exempt

WHO WE ARE:

We are Valicy.

We make games. We also make the machines they run on.

What we're building matters. How we treat people matters more.

OUR MISSION

We exist to create excellent gaming experiences, treat our customers the way we want to be treated, and positively impact people's lives through a culture of care.

Seven values guide how we work. We call it our FIGHTER mindset:

Fun: Enjoy the journey together

Innovative: Consistently pushing new boundaries through creativity

Growth: Committed to growing personally and professionally

Humble & Passionate: It’s important to be both

Teamwork: Built on trust, healthy conflict, commitment, accountability, and results

Excellence: Pursuing high standards in everything we do

Relational: Building trust and relationships with customers and teammates

If this is the kind of place you've been looking for, let's talk.

SUMMARY: Product Management – Commercialization is responsible for determining how Valicy's finished products enter the market, proving their performance, scaling successful products, managing property-level placement, expanding the installed footprint, and converting underperforming units.

Commercialization assumes primary ownership once a product enters commercial release and is accountable for converting Release Ready products into sustainable market performance and long-term portfolio value.

The function works closely with Sales, Service / Technical Operations, Marketing, Data / BI, Product Management, and customers to ensure Valicy launches products deliberately, gives every game an opportunity to reach its full potential, scales proven winners responsibly, protects products from oversaturation, expands successful accounts, and acts quickly on underperformance.

The ultimate objective is to bring products to market with discipline and maximize the long-term value of every product and every installed unit.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required.

RESPONSIBILITIES:

• Own the commercial transition once a product enters commercial release.
• Translate Release Ready products into deliberate, coordinated, and measurable market launches.
• Maintain a Commercial ReleaseRoadmap in close coordination with Product Management.
• Translate Release Ready dates into realistic commercial launch windows based on market, customer, operational, and commercial readiness.
• Coordinate with Sales, Marketing, Service / Technical Operations, and other stakeholders to ensure launches are properly prepared.
• Establish launch strategies that provide each game with the opportunity to demonstrate its potential.
• Establish a disciplined approach to expanding the product footprint within new and existing casinos.
• Product performance and scaling
• Use objective performance data to guide placement, expansion, retention, and conversion decisions.
• Establish appropriate performance expectations and review products against those expectations throughout their commercial lifecycle.
• Balance revenue optimization with customer relationships, property needs, and long-term account value.
• Maximize the lifetime commercial value of every installed unit.
• Partner with Product Management to ensure commercial feedback informs future product and portfolio planning.
• Partner with Service / Technical Operations to ensure products are operationally supported in the field.
• Work with Marketing to align commercial launches, product positioning, and market communications.
• Maintain strong customer relationships and use customer feedback to inform commercial decisions.
• Create clear accountability across functions for launch, placement, performance, expansion, and conversion activities.

Key Accountabilities

• How and when products enter the market
• Where products are initially placed
• How products prove themselves
• How successful products scale
• How casino footprints growHow installed units perform
• How revenue is optimized
• How performance is addressed
• Commercial Release Roadmap
• Commercial Launch Plans
• New Casino Entry Game-Mix Recommendations
• Product Performance Reviews
• Product Scaling Recommendations
• Property-Level Placement Reviews
• Installed Unit Performance Reviews
• Fees Per Day Optimization Plans
• Underperformance / Conversion Plans
• Commercial Product Lifecycle Recommendations

REQUIREMENTS:

• 5-10 years relevant experience in the Casino Industry
• 5+ years experience in working as a part of a cross-functional team
• Experience working with teams for solution development from ideation to release
• Proven ability to influence cross-functional teams
• Team player who collaborates well with others
• Excellent oral and written communication skills
• Excellent problem identification and solving ability
• Able to travel as needed

WORK ENVIRONMENT: The work environment is typical of a traditional office environment.

This Job Description is to be used as a guide for accomplishing Company objectives. The description incorporates the most typical duties performed and covers only the primary functions and responsibilities of the position. It is recognized that other related duties not specifically mentioned may also be performed.