Product Manager, Aquatics & Parks

Rust-Oleum; Greensboro (NC); On-site; USD 110,000 - 140,000; Full time

Job summary

Modern Recreational Technologies is seeking a seasoned Product Manager to lead the Aquatics & Parks portfolio, driving commercial execution across Ramuc, Tuff Coat and Woolsey brands. You will translate enterprise strategy into segment actions, manage pricing, roadmaps, launches, and trade show execution with cross-functional teams.

The role demands strong business judgment, 5+ years in product/brand management, and the ability to drive prioritization across RD&I, Operations, Finance and Sales.

Qualifications

• 5+ years of progressive experience in product management, brand management, commercial marketing, or a related commercial function.
• Bachelor's degree in Marketing, Business, Chemistry, Engineering, or a related field; advanced degree preferred.

Responsibilities

• Lead product/brand management, pricing, product roadmaps, commercialization, product launches, trade show execution, forecasting support, sales enablement, and the annual marketing calendar.
• Develop and maintain product roadmaps based on customer needs, market intelligence, and business priorities.
• Lead commercialization and go-to-market execution for new and existing products with cross-functional readiness.
• Own trade show and event management, budgets, and post-event follow-up.

Education

Bachelor's degree in Marketing, Business, Chemistry, Engineering, or related field

Tools

CRM systems

Microsoft Word

Microsoft Excel

PowerPoint

Business analytics tools

Job description

JOB DESCRIPTION

Modern Recreational Technologies® is seeking an experienced Product Manager to lead commercial execution across the Aquatics & Parks business segment, including the Ramuc®, Tuff Coat® and Woolsey® brands.

Reporting to the Vice President of Commercial Innovation, this role serves as the primary commercial owner for the Aquatics & Parks portfolio and translates enterprise strategy into segment-level execution. The Product Manager will lead product/brand management, pricing, product roadmaps, commercialization, product launches, trade show execution, forecasting support, sales enablement, and the annual marketing calendar.

The successful candidate will work closely with Sales, RD&I, Operations, Finance, Digital Commerce, Content, and other cross-functional partners to ensure products are developed around meaningful customer and market needs, launched with speed and discipline, and supported throughout their lifecycle.

This is a high-impact, self-directed leadership position requiring strong business judgment, product management expertise, commercial acumen, and the ability to establish priorities and accountability across complex cross-functional initiatives.

Principle Duties and Responsibilities

• Serve as the commercial leader and primary owner of execution for the Aquatics & Parks segment, aligned with the strategy established by the Vice President of Commercial Innovation.
• Own product management across the Aquatics & Parks portfolio, including lifecycle management, portfolio health, positioning, and identification of opportunities, gaps, and risks.
• Lead brand management and execution, ensuring consistent positioning, messaging, visual identity, and customer experience across channels.
• Develop and maintain product pricing strategies with Finance and Sales, including competitive benchmarking, margin considerations, channel dynamics, and annual price planning.
• Develop and maintain product roadmaps based on customer needs, market intelligence, competitive activity, business priorities, and long-term portfolio strategy.
• Lead commercialization and go-to-market execution for new and existing products, ensuring cross-functional readiness across RD&I, Operations, Sales, Digital Commerce, and Content.
• Manage product launches from commercial approval through market introduction, including positioning, pricing, packaging, forecasting, training, collateral, digital readiness, and launch measurement.
• Develop and maintain competitive intelligence and customer insights to support product, pricing, brand, and portfolio decisions.
• Support demand forecasting and annual planning with market, product, launch, promotional, and customer insights.
• Lead SKU rationalization and portfolio optimization to improve focus, operational efficiency, profitability, and customer experience.
• Own commercial requirements for packaging, labeling, product literature, catalogs, sales collateral, technical support materials, and other customer-facing assets.
• Develop and manage the annual Aquatics & Parks marketing calendar, coordinating launches, campaigns, promotions, customer communications, digital initiatives, and industry events.
• Own trade show and event management, including objectives, product focus, messaging, booth requirements, staffing coordination, lead strategy, budgets, and post-event follow-up.
• Work directly with RD&I and laboratory resources to communicate market requirements, prioritize development needs, provide commercial input, and support timely commercialization.
• Develop and coordinate product and commercial training for Sales, distributors, customers, applicators, and other stakeholders.
• Lead sales enablement by ensuring Sales has clear positioning, competitive tools, product knowledge, collateral, launch support, and customer-facing resources.
• Partner with the Digital Commerce Manager to optimize Aquatics & Parks products across company websites, marketplaces, and other digital channels.
• Partner with the Content Manager on product, brand, social, video, photography, PR, email, and campaign content aligned with segment priorities.
• Monitor performance of launches, brands, pricing initiatives, campaigns, trade shows, and portfolio actions and recommend corrective actions and future priorities.
• Manage assigned commercial budgets and external resources with an emphasis on measurable return, speed, and efficient use of company resources.

Key Qualifications

• 5+ years of progressive experience in product management, brand management, commercial marketing, or a related commercial function.
• Bachelor's degree in Marketing, Business, Chemistry, Engineering, or a related field; advanced degree preferred.

Preferred Qualifications

• Experience in coatings, chemicals, aquatics, parks and recreation, coatings, recreational surfaces, industrial products, or a comparable technical market.
• Demonstrated experience with product portfolio management, pricing, commercialization, and new product launches.
• Strong financial and analytical skills with the ability to evaluate pricing, margin, forecasts, and commercial performance.
• Strong oral and written communication skills.
• Excellent organizational and project management skills.
• Experience leading cross-functional teams and complex initiatives.
• Ability to work effectively with RD&I, Sales, Operations, Finance, and technical teams.
• Proficient in Microsoft Word, Excel, PowerPoint, CRM systems, and business analytics tools.

Candidate Profile

• Proven leadership experience in product management, commercial marketing, brand management, or a related commercial function, preferably within coatings, chemicals, aquatics, recreational surfaces, coatings, or industrial products.
• Strong commercial acumen with demonstrated experience managing product portfolios, pricing, product launches, and go-to-market initiatives.
• Ability to translate customer, competitive, and market insights into actionable product and commercial strategies.
• Highly organized, accountable, and comfortable leading cross-functional initiatives.

This position is designed for a senior commercial leader who can take ownership of the Aquatics & Parks portfolio, strengthen established brands, accelerate commercialization, and ensure the segment has the tools, products, positioning, and market support required to compete successfully.