Product Manager, Ads Signals & Measurement

NewsBreak; Bellevue (WA); On-site; USD 130,000 - 180,000; Full time

Job summary

NewsBreak is seeking a Product Manager to lead ads signals & measurement, spanning signal collection, identity resolution, audience data, attribution, and reporting. You will own the roadmap for the systems that help advertisers measure performance and enable our advertising platform to use data effectively for targeting and optimization.

Working with Engineering, Data Science, BI, and cross-functional teams, you will improve signal quality and support responsible data use across our advertising

Qualifications

• 5+ years of product management experience, preferably in ad tech or data platforms.
• Hands-on experience building or managing ads tracking and attribution products (pixels, CAPI, MMPs).
• Track record of shipping products that improve data quality, measurement, or advertiser outcomes.

Responsibilities

• Own the roadmap for advertiser signal collection, identity resolution, and attribution.
• Define requirements for reporting APIs and advertiser dashboards.
• Collaborate with Engineering, Data Science, BI, and cross-functional teams to improve signal quality and data governance.

Skills

Product management

SQL

Data analysis

Cross-functional collaboration

Measurement & attribution

Tools

Tableau

Looker

Power BI

Job description

Product Manager, Ads Signals & Measurement

Bellevue, Washington, United States

About NewsBreak

Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.

Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we’re proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.

If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit www.newsbreak.com/about

About the role

We are looking for a Product Manager to lead our ads signals and measurement capabilities, spanning signal collection, identity resolution, audience data, attribution, and advertiser reporting.

You will own the product roadmap for the systems that help advertisers measure performance and enable our advertising platform to use data effectively for targeting and optimization. Working closely with Engineering, Data Science, BI, and cross-functional product teams, you will improve signal quality, build intuitive measurement tools, and support responsible data use across our advertising ecosystem.

Key Responsibilities

1. Signal Collection & Quality

• Own the roadmap for advertiser signal collection through pixels, Conversions API (CAPI), and mobile measurement partner (MMP) integrations.
• Improve signal coverage, accuracy, freshness, and reliability, including event validation, deduplication, and integration diagnostics.
• Partner with advertiser-facing teams to increase adoption of tracking integrations and with Engineering and Data Science to improve signal utilization in targeting, optimization, and measurement.

2. Identity Resolution & Attribution

• Develop identity resolution capabilities that connect events to users using permitted first-party identifiers and, where appropriate, probabilistic matching.
• Define requirements for conversion attribution across supported channels and devices, accounting for signal availability and privacy constraints.
• Establish metrics to evaluate identity matching and attribution quality, and improve the consistency of measurement across systems.

3. Audience Data & Data Management Platform

• Define and execute the roadmap for our data management platform (DMP), supporting data collection, audience segmentation, and activation.
• Partner with Engineering to build scalable, reliable data infrastructure with appropriate controls for data access, retention, and use.
• Enable audience data to support relevant ad targeting and campaign optimization.
• Lead the development of accurate, intuitive advertiser reporting tools that help advertisers understand campaign performance and take action.
• Define consistent metrics and reporting requirements, and address discrepancies across reporting and measurement systems.
• Own product requirements for reporting APIs that enable advertisers and partners to access performance data programmatically.

5. Internal Analytics & Measurement

• Partner with BI to define KPIs and develop dashboards that support operational monitoring, performance analysis, and product decisions.
• Ensure key metrics are consistently defined and accurately tracked across systems.
• Identify gaps in internal analytics and prioritize improvements based on business impact.
• Partner with the news app team to incorporate permitted behavioral and contextual signals into audience profiles and targeting capabilities.
• Translate user insights into opportunities to improve ad relevance and advertiser performance.
• Work with Data Science and Engineering to evaluate the incremental value of new signals.

7. Privacy & Data Governance

• Partner with Legal, Privacy, and Engineering to translate applicable privacy requirements and platform policies into product requirements.
• Incorporate consent, data minimization, retention, and access controls into signal collection and data activation workflows.
• Anticipate how changes in privacy requirements and signal availability affect the product roadmap.

Qualifications

Experience

• 5+ years of product management experience, preferably in advertising technology, measurement, or data platforms.
• Hands-on experience building or managing ads tracking and attribution products, including pixels, server-to-server integrations such as CAPI, and MMP integrations.
• A track record of shipping products that improve data quality, measurement, or advertiser outcomes.

Technical Skills

• Proficiency in SQL and experience using analytics tools such as Tableau, Looker, or Power BI.
• Working knowledge of APIs, event schemas, ETL processes, and data pipelines.
• Ability to translate complex data and measurement needs into clear product requirements and measurable success criteria.

Domain Expertise

• Strong understanding of conversion tracking, identity resolution, attribution methodologies, and campaign reporting.
• Familiarity with audience segmentation, DMPs or customer data platforms (CDPs), and tracking technologies such as pixels and SDKs.
• Practical understanding of how privacy requirements, including GDPR and CCPA, affect data collection, identity resolution, and activation.
• Strong communication skills, with the ability to explain technical concepts and trade-offs to technical and non-technical audiences.
• Strong analytical judgment and prioritization skills, balancing advertiser needs, business impact, technical complexity, and privacy considerations.
• Demonstrated ability to lead cross-functional initiatives with Engineering, Data Science, BI, Product, Sales, and Legal.

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in NewsBreak’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.